Projects
As Head of Innovation at Smart, I was responsible for reinventing our internal tableau dashboards as a product called Smart Analytics. I managed the team of UI, UX, content designers and user researchers who worked on this initiative, and I was responsible for setting the vision to ensure the product was easy to understand and provided actionable insights. At the time of writing it is available to a few thousand users in the UK.
I was the accountable design owner ("UX Sponsor") for the creation of the new Keystone design system. This involved managing a cross functional team (UX, UI, Content, Research) and overhauling the information architecture, usability and user interface with a themeable design system for Keystone platform, which now has over $6 Billion AUM (assets under management).
Side Projects
"The Court finds that a reasonable consumer would be less likely to notice text in a significantly fainter font than other text on the same page. This conclusion is supported by the expert opinion of Dr. Harry Brignull [...] "
"Dr. Brignull provided a Plaintiffs a preliminary expert analysis and report and concludes that Noom employs deceptive design practices in its sign-up flow and cancellation processes."
Speaking
I was interviewed on a German TV show called Galileo. We talked about deceptive design (aka "dark patterns") and the upcoming new EU Digital Services Act.
I was interviewed in this Mother Jones critique of trading app Robinhood.
I ran a training workshop for User Journey Mapping at Google Campus London. I've done this training a few times, including UX Bristol '15.
Writing
I've been campaigning against deceptive patterns since 2010, and my terminology is now employed in various laws and regulations – including the EU DSA and the California CPRA.