About
I am a multidisciplinary designer with an engineering background, and over the past six years, I have used art and design to express myself. I help solve organisational service, experience, and innovation challenges using design methodologies and tools. Passionate about diversity and regional art forms. Currently working as a freelance design consultant for several small-scale businesses in Melbourne and India.
ph: +91 9629981951, +61 470432031
Projects
Partnering with The Health Transformation Lab, we explored a salutogenic approach to designing the final goodbye.
"How might we enable and encourage more Australians to consider and articulate their desires for their end-of-life experience?"
Our lifestyle changes and longer life expectancy made us fear death and avoid the acceptance of it as a part of our nature. The existing social structure and the governing systems are not so well designed to create a better experience for death, leading to several loopholes for problems to occur. Making a conversation about death with our family or even with a friend is difficult, as it is still a taboo topic. Even if a person is willing to initiate the conversation, he or she is still vague about where to begin. There is so much awareness among Australian families about death, yet the percentage of people planning for it is very low. But there is a willingness to bring a change, and that is the way to betterment. So combining the salutogenic approach to this issue, we designed an intervention through a product and service system called Obsidian that could assist, help, and direct people who are at the end of their life to record their wishes and plan for advanced care.
The goal of the project is to improve the effectiveness and quality of the service offered by redesigning a mobile telepsychiatry clinic for the Schizophrenia Research Foundation (SCARF India). India is trying to care for 1.3 billion people with just 4000 practising psychiatrists, with roughly 70% of those psychiatrists based in metropolitan regions and big cities. In remote locations, 85% of patients lack access to support networks for mental healthcare. This was motivated by the STEP programme, which used telemedicine to give rural areas of India access to mental healthcare services that are available in metropolitan areas. This project uses a salutogenic design process to create a mobile clinic that addresses the issues.
Work Experience
- Currently developing the brand and service design for a Melbourne-based Indian restaurant.
- Responsible for providing clients with cutting-edge and insight-driven innovation and service strategies on a subscription basis (Focusing on start-ups).
- Assisting in the development and creation of digital, web, and experience strategies and development plans for organisations.
- As a UX/UI designer building a point-of-sale (POS) system and hospital administration software for micro clinics in Tamil Nadu for Relieve Dental Clinic, Coimbatore.
- Strategised and initiated a regional design community, discussing on current design trends and approaches to problem-solving through a Podcast called PB.
- CEO and founder of Karumai studio. I started my design career as a freelance visual designer, working on murals for commercial interiors, branding and identity design, storyboarding for short films, and illustrations for book covers and portraits.
- Over 70+ clients were served by my visual design, branding, and identity work over the course of the last two years, including Kumaraguru College of Technology, FORGE Business Accelerator, Young Indians Coimbatore, EFI Coimbatore, and Valluvar Vidhyalaya - Srivilliputhur among my significant clients.
Executed organisational study and designed a project-based course module on research and communication design. Developing a leadership forum to increase the student redress system's efficacy. I put new managerial approaches in place, reducing execution difficulties and time. Attend internal performance assessments, oversee operations, and preside over shareholder meetings. Assist the executive team in enhancing operations and services.
Designed a process-driven student research forum and, in six weeks, raised AUD 60,000 in funding. Recruited, trained, and hired a staff of 19 people. Facilitated weekly update meetings with 35 project teams to coordinate efforts and keep stakeholders engaged. Exceeded investors' expectations by submitting 4 patents and establishing 1 specific research centre in under 13 months.
Trained and worked as an Oracle app developer. Proficient in SQL, and PLSQL. This place was the base for my User interface and User experience design.
Volunteering
I was part of the YUVA team that set out to add a touch of colour and creativity to a rural part of Avarampalayam. I organised hands-on sessions about the local environment and surroundings and art for the children of the village. The kids had fun building drawing and designing their own towns and localities. And our volunteers had a blast using these creations to teach our kids about waste management and the environment.
A group called the EFI (Environmentalist Foundation of India) is made up of enthusiastic individuals who are concentrating on immediate, outcome-driven conservation actions. As a volunteer for the Clean India campaign, I painted murals and cleaned the Ukkadam-Valankulam Lake region in Coimbatore, India. I was a member of the team that created caricatured murals on the walls surrounding the Ukkadam lake to raise awareness about maintaining the water body free from dumping rubbish from nearby regions as part of the communication design element of the project.
Education
Certifications
The TA101 serves as an introduction to transaction analysis' fundamental theory and techniques. A workshop that has received ITAA official recognition. The ideas might be easily utilised to improve organisational behaviour as well as personal development. My comprehension and empathic approach to experience design was shaped by this training.