Led the largest Design at UCI board to date, with 7 subcommittees and an intern program, to execute design workshops, industry outreach events, project teams, designathons, and community building events

Owned the entirety of the ideation, planning, and execution of Southern California’s largest annual design event. Made org history with 300+ attendees (tripled from previous years), 66 submissions, 23 colleges, and a new hybrid format that included in-person mentorship opportunities and team bonding events

As a part of the Prime Video Content Experience team, I researched, explored, tested, and delivered concepts to bridge Amazon Music x Prime Video catalogs for greater content discoverability through various touch points in the playback experience. I presented my final work to stakeholders org-wide

Spearheaded translation of the company's design system from Sketch into Figma

Utilized Sketch and InVision to create mockups and interactive prototypes for new and updated features in AdCloud on Demandbase One

Collaborated directly with VP of Design, Design Directors, Product Managers, Developers, and AdOps to help find design's role in improving the product

As part of the Amazon Devices Appstore/Cross-screen tech (CST) team, I worked on a project to transform voice search on Fire TV for increased customer engagement and satisfaction with Alexa. I created and executed internal + external research, which helped refine Think Big concepts into final recommendations for the VUI design of Alexa on FTV. I worked alongside design, engineering, and product partners to integrate project outputs into the voice vision for 2022 and beyond for Appstore/CST

Created desktop and mobile hi-fi mockups of pages and features for the INH website to be implemented by development, directly impacting key customer flows and interactions that led to increased CTR's by over 100%

Analyzed quantitative data from heat maps and A/B testing to help make design decisions that impact future iterations of pages and features

Performed website and tapcart app audits and presented findings to identify existing design problems and form plans of action for user experience optimization

Collaborated with web, marketing, and graphic design teams to ideate pages and ensure seamless transition from design to development

Created user experience and UI design for the first beta app with sketches, wireframes, and hi-fi mockups ready to be presented to stakeholders and potential investors

Conducted research with user interviews and usability tests to clearly identify user needs, solidify the problem statement and inform design decisions for the beta app

Worked cross-functionally with engineers, researchers, and PM’s to ensure both business objectives and user needs were being met