Haley Erickson

Haley Erickson

Brand strategy, UI/UX, Marketing in Bordeaux, She/Her

About

I’m a trilingual Founder and CEO based in Bordeaux France. Before that, I was Head of UI/UX of Toutou K'Ouaf Toilettage amongst various other freelance jobs working predominantly on digital experiences, brand strategy,  copywriting, and content marketing. I received a degrees in Economics and in Philosophy from a top 20 worldwide program, and in my spare time I write blog posts about lifestyle, luxury market insights, and reflections.

Projects

2024

●    Led UI/UX design projects, focusing on user experience and interface design

●    Planned and managed project timelines and deliverables, coordinating with clients and stakeholders

●    Demonstrated adaptability by autonomously resolving domain ownership issues through communication in French and English

●  SEO, Technical SEO, and semantic analysis implementation

●  Used Google Analytics to address business goals

●  Created, linked, and managed social media accounts

●  Designed business card

2024
Copywriter at ReSee
  • Advanced research to find and date coveted vintage items

  • Utilized long form copy for product descriptions

2024
Retail Training at Louis Vuitton
  • Designed comprehensive retail training material for the launch of Louis Vuitton's newest perfume, LV Lovers

  • Utilized Adobe Photoshop and Canva to create visually appealing and effective training documents

  • Developed detailed product descriptions to aid sales associates in understanding and communicating essential product knowledge

  • Collaborated with the sales team in Bordeaux to ensure alignment with brand guidelines and promotional strategies

  • Applied advanced writing skills to craft engaging and informative content, enhancing the sales associates' ability to effectively sell the new perfume

Education

2024 — Now
MBA Luxury Communciations and Strategy at ÉFAP Ecole Paris
Paris
2018 — 2023
Bachelor of Philosophy at University of Minnesota Twin Cities
Minneapolis
2018 — 2023
Bachelor of Science in Economics at University of Minnesota Twin Cities
Minneapolis

Certifications

2024 — 2025
Google Analytics from Google

ID: 232430771

Contact

Website
LinkedIn
Instagram