Haiyan Qi

Haiyan Qi

UX Designer / Copywriter in 📍Tampere, Finland

About

  • Effective communicator and facilitator, driving seamless collaboration across teams.

  • Nine years of experience in Advertising with a focus on user-centered communication strategies.

  • Proficient in Figma and Webflow for creating wireframes, prototypes, and responsive web layouts.

  • Familiar with Tableau, FCPX and React for data visualization, video editing and basic interactive components.

Work Experience

2024 — 2024
Marketing Intern at Nordic Stone Studio
Stockholm

Developed and executed marketing content strategies tailored for the company’s game, enhancing brand visibility across social media platforms and gaming communities.

2022 — 2022
Freelance Writer at Reima
China

Developed and executed social media content for Reima, doubling engagement and readership while driving steady growth in product sales.

2020 — 2022
Freelance Writer at Birkenstock

Crafted engaging social content for Birkenstock, boosting average likes from 20-30 to 5-10 times higher, with some posts exceeding 1,000 likes.

2018 — 2020
Group Head at Young Lions Communications

Demonstrated expertise in creative ideation and storytelling that led to winning the Royal Caribbean Cruises account in a multi-agency pitch.

2017 — 2018
Senior Copywriter at Boutique Hotels
  • Established and curated the Gossip column, driving engagement for boutique hotels.

  • Achieved over 100,000 clicks on the inaugural pop-up post for Meisu account.

2015 — 2017
Copywriter at Publics Groupe
  • Spearheaded creative ideas and campaign strategies.

  • Authored content for Porsche and L'Oréal, doubling the reading volume.

Volunteering

2023 — 2024
Cat fostering Volunteer at Pesu

Video produced to help organizations raise funds.

2023 — 2023
Volunteer at Tampere Film Festival

Collaborating with team members to deliver excellent service.

Education

2022 — 2024
Master of Human-Technology Interaction at Tampere University
2009 — 2013
Bachelor of Advertising at Xuzhou University of Technology

Contact

Website
LinkedIn