Haetam A.
UX Writer in Indonesia, He/him
About
Posting photos I took, mostly from cycling adventures.
Projects
Wheels to Waves is a feature-length film that follows a group of friends, both new and old, during a 600-kilometer adventure around the breathtaking Lombok Island in Indonesia.
Awards
The 2024 Bikepacking Awards is a three-part retrospective that recognizes the achievements of the bikepacking community.
My film, Wheels to Waves: Lombok Island, snapped gold in the Best Cinematography & Editing category.
Work Experience
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Managed the design team alongside two senior designers.
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Formed a team of UX writers after starting as the only writer for a year.
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Served a variety of users, including drivers and store admins.
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Conducted copy and design audits for two main products.
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Kicked off my UX writing career.
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Maintained the Help Center content, in collaboration with the Product Content Analyst and Customer Experience team.
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Collaborated with UX writers across Southeast Asia on content localization.
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Designing a chatbot to decrease customer service inquiries.
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Managed a team of writers while acting as an editor.
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Collaborated with SEO analysts, sales team, marketing team, and reported directly to the CEO.
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Crafted content for two online magazines.
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Managed a team of writers while acting as an editor.
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Studied SEO and keywords to achieve viral content.
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Ensured the quality of deliverables to clients, including advertising returns.
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Promoted to Senior Writer after one year.
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Collaborated closely with the Editor-in-Chief and Managing Editor.
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Focused on music and films, specifically targeting men's lifestyles.