Bagas Al Haekal Nasution

Bagas Al Haekal Nasution

Design & Tech in Indonesia, He/Him

About

Strategic and creative design thinker passionate about elevating user experience. With nearly 7 years of design experience, including 4 years focused on digital products, I’m dedicated to developing innovative & effective design solutions that meet user needs and business objectives.

Work Experience

2021 — Now
Jakarta, Indonesia
  • Designed the SFAST Mobile App, including Stocks, Bonds, E-IPO, Portfolio & Smart Order features, as the first Product Designer hired at Surya Fajar Sekuritas

  • Designed the company profile website for Surya Fajar Group, including Surya Fajar Sekuritas and Surya Fajar Capital, enhancing the company's online presence

  • Enhanced Customer Relationship Management (CRM) by integrating user-centric design principles, leading to improved overall user satisfaction

  • Developed and delivered IT and Digital Development-related presentations to stakeholders including BRD, CRM, Budgeting Projection, Marketing Kit, and more.

2022 — 2023
Jakarta, Indoensia
  • Led the design of Dipay Personal (E-wallet app) for statistics spending features, Dipay Bisnis (Merchant app) for loan features collaboration with Indofund P2P Lending as a sister company & Dipay Enterprise (B2B Product) for bulking transactions via web app.

  • Developed and implemented the internal team planning and management framework, improving team efficiency and project delivery timelines.

  • Collaborated with design teams to translate wireframes and prototypes into interactive, user-friendly digital interfaces, resulting in improved user satisfaction and engagement.

  • Implemented a consistent design system to ensure a cohesive user experience across platforms, leading to a more intuitive and seamless user interaction.

2021 — 2022
  • Designed Dipay Personal (E-wallet app), Dipay Bisnis (Merchant app) & Mini Dipay (SDK), enhancing user experience and increasing user engagement.

  • Collaborated with developers to ensure cohesive and aligned design efforts, resulting in a more streamlined development process.

  • Bridged the gap between design and development, ensuring seamless integration of visual elements with technical functionality, leading to a more intuitive user interface.

2020 — 2021
  • Oversaw all design-related products including OCTO Merchant, EDC, MPOS, QRIS, KIOSK, Vending Machine & Payment Gateway.

  • Led the onboarding design for the OCTO Merchant app and created User Guides & Welcome Kits for new and existing merchants.

  • Designed Product Knowledge and Sales Kits for the Sales team to enhance product understanding and drive sales, leading to improved sales performance.

  • Developed Creative Marketing Collateral Designs for Merchant Business Products and Projects to increase brand awareness and drive sales.

  • Collaborated with cross-functional teams to ensure consistent branding and design across all products and channels, resulting in a cohesive brand image.

2018 — 2020
  • Conceptualized and created visually appealing designs for various projects/events, including banners, brochures, book covers, certificates, infographics, presentations, video teasers, packaging, and more.
2017 — 2018
  • Developed graphic design for various projects, and conceptual design direction.

Projects

Ongoing
Trading Mobile App Design at Surya Fajar Sekuritas

I took on the challenge of building the SFAST mobile application from scratch, as there was no existing mobile app for the platform. My role as Product Designer encompassed everything from creating user flows to developing high-fidelity wireframes.

2023
B2B Disbursement Dashboard Design at Dipay

As the Lead Product Designer, my mission was to craft an intuitive, powerful design that simplifies bulk disbursements. I collaborated with a skilled team of designers and product managers to realize this vision.

2023
Payment Mobile App Design at Dipay

As the Lead Product Designer, my mission was to create an intuitive, user-friendly design that makes financial management effortless. I worked with a talented team of designers and product managers to bring this vision to life.

2023
Fintech Company Profile Design at Surya Fajar Capital

As a Product Designer, my mission was to redefine SF Capital’s digital presence with a sleek, modern design that aligns with their forward-thinking values. I collaborated closely with stakeholders to craft a design that’s both visually compelling and functionally powerful.

2021
Merchant App Design at CIMB NIAGA

As a Product Specialist, I played a pivotal role in the creation and launch of OCTO Merchant. While my primary focus was on product strategy, I was deeply involved in the design process as well.

Certifications

2023
2022

As a Co-Creator, the badge earner is an active contributor on Enterprise Design Thinking engagements. They help bring real-world user outcomes to life by growing collaboration skills and finding opportunities to step up and lead.

2022

The earner has acquired knowledge of applying Enterprise Design Thinking and its value. As a Practitioner, the badge earner finds opportunities to try it out in their every day work.

Contact

GitHub
Figma
LinkedIn