Kristina Gushcheva-Keippilä

Kristina Gushcheva-Keippilä

Design leader in Finland, she/they

About

Design leader based in Finland. I think in systems, discover problems, explore the solution space, and develop meaningful digital experiences.

Currently, I'm Head of Design at BeeHealthy.

Contact

Projects

2023

Chat experiences that make healthcare smarter for patients, specialists, and BeeHealthy's customers across Finland.

2022

As a Senior UX Designer, I managed the Nordea Design System, developing UX patterns, creating documentation, and advocating for accessibility. I worked with designers and engineers to close experience gaps and ensure cohesive, accessible digital products.

Work Experience

2024 — Now
Helsinki, Finland
2022 — 2024
Helsinki, Finland
2022 — 2022
Helsinki, Finland
2019 — 2022
Helsinki, Finland
2018 — 2019
Helsinki, Finland
2017 — 2018
Junior Graphic Designer at Verto Analytics
Helsinki, Finland

Writing

2024

Reflections on the role of algorithms in creative work.

2024

As designers, we should challenge fragmentation rather than foster it.

2024

Navigating work and life as a neurodivergent designer

Awards

2020

Nordea Mobile awarded the Grand Prix award by Grand One Finland.

Education

2015 — 2019
Bachelor of Culture and Arts at TAMK
Tampere, Finland
2023
Interaction Design for Usability from Interaction Design Foundation
2022
Foundations of Accessibility from Fraktio
2021
IAAP CPACC Certification Preparation from Deque Systems