Implemented an industry-leading level of craft & design standards across site, email, print and video campaigns.

Developed a brand design system that drove higher customer conversion while communicating critical brand pillars.

Led editorial campaigns, including concept development, production planning, wardrobe styling, casting, on-set art direction, retouching, and deployment of all assets across site, email, social and print.

Introduced an illustration style which elevated the brand's aesthetic and led to recognition in Vogue and the New York Times.

Led product experience and user interface design as the company scaled from 100 to 10M accounts.

Created the initial experience and user interface for the native web, iOS, and Android app experiences by working closely with front- and back-end engineers to ensure full compliance with federal banking guidelines.

Led the brand redesign and established Chime’s interface design system which is still in use by the company today.

Developed the user research and testing program to further push the experience design to its best-in-class status.

Established design system and editorial guidelines for visual app content across 120+ nationwide retailers.

Collaborated with product designers, product managers and engineers on the iOS and Android experiences.

Designed concepts for in-store digital experiences and evolved content strategy to grow app to over 7M+ users.

Assisted art directors with photo research and image brainstorms for editorial news and special projects.

Redesigned original print layouts for web and mobile platforms while working alongside experience designers.

Collaborated with editorial writers and photographers on original fashion shoots for Vogue.com exclusives.