Greycen Ferguson
California-based designer in San Diego, CA, She/Her
About
I'm a designer with a passion for helping startups establish brands, improve experiences, and build foundational design teams. I advocate for users while creating experiences that meet their needs and solve problems. As a big believer in collaborating cross-functionally, I value a team-based approach to all stages of design. Let's build some cool stuff together. ✌️
Work Experience
• Established a design studio from the ground up focused on strategy, branding, and web design for female entrepreneurs who are looking to scale and grow their business
• Grew client base by 300% from 2021-2022
• Increased revenue from service bookings 4x from 2021-2023
• Continuously conducting user research and discovering industry trends to define the vision for the product
• Improved UX on existing in-product tools that help creators during their workflow (example: Create Links)
• Updated the Partner Discovery page for brands to easily filter and search for creators to partner with
• Collaborated with product managers, engineers, and customer success to launch a storefront product feature with a 63% user adoption
• Designed the Howl mobile app from end-to-end (research, design, test, implement) as the lead designer with a team of two
• Improved the mobile web experience by identifying UX issues and developing mobile brand guidelines
• Improved landing pages for the ClickUp website by implementing data visualization and updating UI elements
• Conducted UX research for the ClickUp University platform and collaborated alongside engineers for development
• Directed the creative vision for the digital experience of multiple Ultimate Rap League live shows driving an audience of over 50,000
• Conducted research alongside a team of three designers to intro- duce an improved process and new prop designs which increased the user adoption of props from 1% to 5%
• Created 10+ email campaigns a week for the kid, toddler, and baby divisional departments
• Built templates in collaboration with the Creative Marketing team to ensure the maintenance of brand standards
• Designed weekly home page banners and emails for cross-divisional storewide digital campaigns
Education
B.F.A. in Graphic Design
Graduated Magna Cum Laude
Completed 4 semesters of studies in Computational Media & Business Administration