Exploring new hands on product design leader roles for 2025. Ideally with some occasional IRL collaboration.
About
NYC Design Leader building product experiences for future-shaping teams
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As a Design Lead with 10+ years of expertise across edtech, eCommerce, fintech, hospitality, healthcare, and AI, I build intuitive user experiences and lead with future-forward strategic vision.
I care about elevating the impact of design, ideating from user insights, and growing products with AI. My depth of expertise spans across UX design, product strategy, design systems, user insights, growth design and brand marketing.
Today I'm a Fractional Design Lead collaborating with companies tackling growth missions and leveling up my workflows with AI. Most recently I was the Head of Product Design and UX Strategy at n2y, where I built up a full design function from scratch. My mission was to radically improve usability, build strategy from user insight discovery and reimagine the future of core products enabled by gen AI.
Work Experience
• Led and delivered user-centered product initiatives from strategic journey analysis through delivery to improve usability
• Managed and coach creative teams to build team culture and agile workflow optimization
• Crafted Figma design systems for commerce, fintech, and edtech products
• Developed Gen AI creative prompt techniques and developed branded creative content with Chat GPT 4.o and Dalle-3
• Led foundational brand identity and consumer reach strategy
• Guided early stage companies on their design team recruiting and hiring processes
• Built up a mature product design function from the ground up.
• Directed and managed a design and research team of 4.
• Established a new product development culture and pod processes in collaboration with product and engineering leadership.
• Led design-driven product vision sprints to radically rethink the user experience with AI innovation.
n2y is the leading provider of special education learning content and classroom technology. Our research-based integrated solutions are designed specifically to help unique learners achieve in life from Pre-K through 12.
• Leading design for Core Functionality – improving foundational workflows and delighters for a next-gen payments platform (much like Venmo for business accounting teams).
• Now building new vendor management functionality – from user research to delivery.
• Improved consumer experience for the world's fastest global eCommerce checkout
• Researched user needs to effectively improve global localization and logistics
• Revamped design system to meet display complexity and SMB merchant needs
• Designed a next-gen fintech wealth management platform
• Established the "Trolley" Figma design system
• Led sourcing and recruiting of product designers
• Created member experiences with behavioral economics principles to create enterprise savings ($2.5+ million at scale)
• Led teams, digital innovation, and started a digital trends podcast
Side Projects
New brand identity for a community health care provider
Volunteering
Helping a global community of designers with career guidance and maximizing individual value
Judging for "The Internet's highest honor” – produced by IADAS
Produced fundraisers and brand campaigns to help survivors of sex-trafficking in NYC
Education
Media Studies + Business Administration
Graphic Design + Designmatters
Contact
Teams
