Greg Lutze

Greg Lutze

Founder & Advisor in United States of America

About

Greg Lutze is a mixed-race Asian American founder, advisor, and artist. A polymath, his interests lie in a variety of creative pursuits including design, photography, music, painting, fragrance, and fashion.

He is the Co-Founder of VSCO, which has been named Apple’s “App of the Year,” Google Play’s “Best Apps” and Fast Company’s “Most Innovative Companies in Social Media.”

Projects

Ongoing
VSCO

VSCO is a photography platform that helps people create by providing guidance, editing tools, and a community that supports without judgment.

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2019

A collaboration between VSCO and Access Ventures, Voices was a grant program that supports creators who use art to give voice to marginalized communities in the United States.

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2016

VSCO Artist Initiative™ was a grant program that provided artists with the resources to pursue their creative vision. The Initiative funded over 30 artist projects, ranging from documentaries to stop motion films to fine art.

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Side Projects

Ongoing

Table is a record of contemporary Asian and Pacific Islander creativity that exists to bring exposure and awareness to the work and influence of the emerging API creative community.

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Ongoing
Self

SELF is a collaborative playground for experimentation through furniture design. I partnered with SELF founder Marvell Lahens to design a minimal and modern side table that pays homage to my Chinese ancestry.

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Ongoing

Plaza is a small, experimental arm of VSCO. We are imagining a new world for artists and the future of visual research, creation, and economy within a collective context.

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Ongoing

Elegant, refined fashion combining Japanese-milled performance fabrics with minimalist silhouettes. Defiantly “slow fashion,” the making of garments commences only when ordered, and hand-assembled to each individual’s exact specifications.

2022

Exhibitions entrusts highly regarded curators to create limited time NFT shows, hand-selecting the artists and their digital works to be showcased. It’s a unique approach that brings the quality and curation of physical art galleries into the digital realm — less, but better.

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Speaking

2022
This Creative, Broken & Beautiful Life — Building VSCO at Praxis Imagination Summit
Napa, California
2022
Influence(s) at University of Washington
Online
2020
Designing the Future — Youth Culture & Creativity at AIGA Design Conference
Online
2019
Stand Tall at George Fox University Commencement
Portland, Oregon
2019
Building an Anti-Brand — The Evolution of Visual Culture at Web Summit
Lisbon, Portugal
2019
Delight by Design — The Art Behind A Winning Customer Experience at Rise Conference
Hong Kong, Hong Kong
2017
The Moments That Define at Creative Mornings
Louisville, Kentucky

Work Experience

2011 — Now
Oakland, California

VSCO is a photography platform that helps people create by providing guidance, editing tools, and a community that supports without judgment.

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2021 — Now
Stockholm, Sweden

We build new experiences of Soundplay.

+4
2021 — Now
Chicago, Illinois

Generative furniture design.

+4
2022 — Now
Los Angeles, California

AI-powered sizeless clothing for everyone.

+6
2021 — Now

Investing in the future of creative work.

2020 — Now
New York City, New York

A venture-building ecosystem with a redemptive imagination.

Contact

Email