Greg Lutze

Greg Lutze

ARTIST® in United States of America

About

Greg Lutze is a mixed-race Asian American founder, advisor, and artist. A polymath, his interests lie in a variety of creative pursuits including design, photography, music, painting, fragrance, and fashion.

He is the Co-Founder of VSCO, which has been named Apple’s “App of the Year,” Google Play’s “Best Apps” and Fast Company’s “Most Innovative Companies in Social Media.”

Projects

Ongoing
VSCO

VSCO is a photography platform that helps people create by providing guidance, editing tools, and a community that supports without judgment.

Ongoing

OUR SPIRITS is a jiu jitsu and wrestling brand that creates community, builds character, and inspires artistry. We are here for the kids — a portion of all proceeds provide mentorship, training and community to underestimated youth.

2019

A collaboration between VSCO and Access Ventures, Voices was a grant program that supports creators who use art to give voice to marginalized communities in the United States.

2016

VSCO Artist Initiative™ was a grant program that provided artists with the resources to pursue their creative vision. The Initiative funded over 30 artist projects, ranging from documentaries to stop motion films to fine art.

Side Projects

2024

Elegant, refined fashion combining Japanese-milled performance fabrics with minimalist silhouettes. Defiantly “slow fashion,” the making of garments commences only when ordered, and hand-assembled to each individual’s exact specifications.

2023

Table is a record of contemporary Asian and Pacific Islander creativity that exists to bring exposure and awareness to the work and influence of the emerging API creative community.

2023
Self

SELF is a collaborative playground for experimentation through furniture design. I partnered with SELF founder Marvell Lahens to design a minimal and modern side table that pays homage to my Chinese ancestry.

2023

Plaza is a small, experimental arm of VSCO. We are imagining a new world for artists and the future of visual research, creation, and economy within a collective context.

2022

Exhibitions entrusts highly regarded curators to create limited time NFT shows, hand-selecting the artists and their digital works to be showcased. It’s a unique approach that brings the quality and curation of physical art galleries into the digital realm — less, but better.

Speaking

2022
This Creative, Broken & Beautiful Life — Building VSCO at Praxis Imagination Summit
Napa, California
2022
Influence(s) at University of Washington
Online
2020
Designing the Future — Youth Culture & Creativity at AIGA Design Conference
Online
2019
Stand Tall at George Fox University Commencement
Portland, Oregon
2019
Building an Anti-Brand — The Evolution of Visual Culture at Web Summit
Lisbon, Portugal
2019
Delight by Design — The Art Behind A Winning Customer Experience at Rise Conference
Hong Kong, Hong Kong
2017
The Moments That Define at Creative Mornings
Louisville, Kentucky

Work Experience

2011 — Now
San Francisco, CA

VSCO is a photography platform that helps people create by providing guidance, editing tools, and a community that supports without judgment.

2023 — Now
San Francisco, California

Your Personalized Health Map™

You are unique, and so are your health needs. Topos goes beyond the “one-size-fits-all” approach by analyzing your health history, bio-markers, and complete genome sequence to provide insights into your body's specific requirements. Powered by expert healthcare professionals and AI technology, Topos creates a comprehensive, tailored health map specifically for you. Your health doesn’t have to be  a mystery — Topos will guide you every step of the way.

2024 — Now
Palo Alto, California

The SJA Fellowship is a one-year, nonresidential program for young creators who are working at the intersection of technology and the liberal arts.

2024 — Now
Los Angeles, California

From Sneakers to Star Trek 👽🏗️

2022 — Now
Los Angeles, California

AI-powered sizeless clothing for everyone.

2021 — Now
Chicago, Illinois

Generative furniture design.

2020 — Now
New York City, New York

A venture-building ecosystem with a redemptive imagination.

2021 — 2024
Stockholm, Sweden

We build new experiences of Soundplay.

2021 — 2023

Investing in the future of creative work.

2020 — 2022
Advisor at Studio
Los Angeles, CA

Studio was designed to help creative freelancers take their careers to the next level with personal development, accountability, and community. Studio helps its members overcome self-doubt, limiting beliefs, and lack of clarity through expert-led workshops and Power Groups.

2010 — 2012
New York City, New York
2009 — 2010
Seattle, Washington
2008 — 2009
Redmond, Washington
2006 — 2008
Art Director at Wonderful Union
Seattle, Washington
2003 — 2006
Seattle, Washington

Contact

Email