Clients: Nike, Jordan Brand, Neutrogena, Electronic Arts, General Motors, Lowe's

• Run a global team of innovation and platform strategists that develop POVs and counsel to FH's global network of clients
• Produce strategic thought leadership and emerging communications strategy for Fortune 100 companies, with a current focus on web3, the metaverse, and NFTs.
• Identify new and emerging platforms and technologies to integrate into internal and external client programs
• Design integrated marketing and communications strategies for clients, collaborating with other agencies
• Launched Neutrogena's first-ever branded content studio across earned and owned digital channels
• Liaise between social and digital platforms, agency, and clients to strengthen relationships and first-to-market opportunities
• Leverage digital analytics platforms to turn custom insights into proactive earned and owned client strategies
• Write and distribute original weekly trendspotting newsletter report that is shared with client CMOs and FH's global network

Clients: Google, IBM, Capital One

• Oversaw creation of Capital One's first-ever communications Insight & Impact group
• Headed social media strategy for Google's founder- and startup-focused division, Google for Startups
• Created first-of-its-kind data- and insight-driven social media program for IBM Watson

Clients: Jordan Brand, General Motors, AT&T

• Ran Jordan Brand's influencer program, including development of Nike's first custom reporting and scoring dashboard
• Counseled marketing and communications clients on emerging platforms and related strategies
• Conducted market, landscape, and competitive analyses for clients in conjunction with Fleishman's True Global Intelligence analytics group
• Provided quantitative- and qualitative-rooted marketing and communications strategies to clients

Client: Chevrolet

• Spearheaded company-wide research and emerging technology efforts based on consumer behavior and macro-trends
• Strategic lead for Chevrolet’s small car, electric, and performance brands
• Oversaw creation of Chevrolet’s integrated baseball platform strategy, incorporating Tiers 1, 2, and 3
• Led development of Chevrolet’s U.S. Hispanic social strategy to ladder up to long-term business objectives

Client: Chevrolet

• Developed cohesive launch strategies for next-generation Chevrolet Cruze and Malibu launches
• In-house lead in identifying and socializing emerging owned and paid digital opportunities for clients
• Designed brand social strategy for Chevrolet’s MLB partnership, collaborating with clients, MLB, and agency partners
• Implemented strategic social media programs and integrations for key nameplates and promotions
• Managed advertising, marketing, and experiential activations with agency partners, advertising managers, and clients
• Continually leveraged relationships and key insights to maximize client results through full-scale integration

Client: Chevrolet

• Ran award-nominated brand social media program for 2014 Super Bowl/cancer research initiative, “Purple Roads”
• Led social media reveal and launch campaigns for next-generation Silverado, HD, Tahoe, and Suburban vehicles
• Acted as primary account manager and day-to-day client liaison for Chevy Trucks social media, laddering work up to overall brand business goals and objectives

Clients: Jeep, Chrysler

• Achieved 400% social channel growth for Chrysler Commercial Vehicles based on custom-developed 2013 social strategy
• Wrote content, engaged with fans, and provided on-site social support including live tweeting, video, and photography
• Wrote blog posts for Chrysler and Jeep brand blogs, copy for promotions, and captured on-site assets for social

Measuring campaigns on the hottest social media platform of 2020 is difficult -- but definitely not impossible.

Game changer or enhancement, brands are paying attention to the TikTok for Business rollout.

Instagram’s latest feature is appealing amid questions about TikTok’s future, but PR pros have serious questions about its viability and analytics capabilities.

It’s not just for gamers anymore. Advice for marketers playing on the ultra-popular streaming platform.

Have you seen Poolside.fm? You should. It's a really cool online radio station with a classic Mac OS look, and more. Poolside.am? It's definitely not that, but it is kind of based on Windows 95. You can find my voice throughout.

Why have a conversation with somebody when you can just interact with them through a chatbot? I'm only half-kidding. The Greg Brown Bot is the automated, interactive version of me. If you're not quite ready to have a real conversation with me, this is a great way to start!

I grew up in Ann Arbor with parents who are both University of Michigan alumni, so my sports fandom runs deep for the maize and blue. Jim Harbaugh says absolutely wild things all the time. Jim HarBot tweets out ridiculous Harbaugh quotes twice a day.