Krystal Sim

Krystal Sim

Designer in California, she/her/hers

Side Projects

2024

Inspiring community connection and personal growth by prioritizing holistic well-being, promoting physical fitness, and mental fortitude through recreation for women.

Speaking

2024

Email as a channel, often sits in a larger digital landscape. We often see it as a unique channel, when in reality, it inherits the design, copy, and voice of those around it. This panel session talked through how various designers approach creating on-brand emails with efficiency while also juggling alternate mediums as well.

Work Experience

2023 — Now

Own creative operational practices across various design services, focusing on enhancing workstreams and process optimization for maximum efficiency and effectiveness resulting in creation of SOP database.

2021 — 2023
Web Designer at UNINCORPORATED
  • Collaborated with cross-functional teams to design 12 websites built in Wordpress, maintaining brand consistency and visual appeal across platforms using Figma.

  • Conducted iterative design cycles based on user feedback and usability testing on PlaybookUX to refine and improve web experiences resulting in a 22% increase of visitors quarter-over-quarter.

2020 — 2020
Digital Designer at Golan Ventures

Executed branding across online course materials, banners, worksheets, presentations, and adverts (social posts and videos) ensuring a unified digital platform experience.

2019 — 2019
Graphic Designer at EdTechTeam

Enhanced visual communication for EdTechTeam projects by creating engaging design assets like flyers and social media ads for company events.

Volunteering

2023 — Now
Mentor at N/A
Orange County

Mentored entry level designer