Led the DashPass team, driving growth and retention, expanding the user base from 10 million to 13 million in 2023, and spearheading 0-1 initiatives across the company.

Led a small team to build the foundation for Shopify Financial Services, enabling more merchants to transact in their local currencies and expanding Shopify’s global reach.

Led the Milestone Rewards project, offering clients benefits like Uber One, Strava, and more based on asset levels of $200K, $300K, and $400K. This initiative drove $810M in deposits and attracted 7,500 new clients.

Planned, strategized, and designed Householding, a key 2024 initiative aimed at encouraging outside household members to join Wealthsimple and manage finances together. This initiative added 4,000 new households in Q4, with projected net deposits of $500 million.

We launched the 1% Summer Match to incentivize client transfers, streamlining tracking and payouts to 99% automation while expanding campaign visibility across more surfaces. The campaign drove $5.4 billion in net deposits and brought in over 15,000 premium clients.

Led the team in launching Wealthsimple’s new mortgage product, generating 55,819 applications and 1,105 closed mortgages within six months, resulting in $78 million in net deposits.

Led the launch of DashPass Deal Days, featuring exclusive weekly deals for members. This initiative drove over $50 million in incremental weekly revenue and expanded cross-vertical offerings, including grocery and special occasions.

Conceptualized and launched DoorDash’s first AI-powered tool, enabling clients across five geos to easily discover their next meal or grocery order, achieving a 44% adoption rate.

Launched a new DashPass perk: Free Express Delivery on orders over $35. This resulted in an 89.1% benefit adoption rate, an 8.9% reduction in canceled orders, and an additional $210K in monthly revenue.

Lead the DashPass rebrand on the product side, ensuring seamless integration within the app, while collaborating closely with the agency.

Played a key role in launching Summer of DashPass, delivering thousands of savings, VIP experiences, and exclusive drops for DashPass members.

Pioneered the launch of DoorDash Live Activities and Dynamic Island integration in conjunction with Apple’s feature release, making DoorDash one of the first apps to bring these innovations to market. Featured in Apple’s Live Activities launch 2022

Spearheaded the 0-to-1 launch of Home Chef, realizing the vision of integrating home-cooked meals into the DoorDash platform. This initiative established a dedicated delivery channel for talented home cooks, achieving over 1,000 orders per week, 121 active chefs, and a 55% reorder rate within the first 6 months.

Launched LunchPlan, a 0-to-1 program targeting lunch orderers with a curated selection of meals at a flat rate of $12. This boosted lunch order rates by 6% and inspired subsequent initiatives like Happy Hour and Occasions.

Enabled merchants to pay their bills in local currencies, offering the flexibility to use local payment methods beyond credit cards. This contributed to an increase in merchant adoption.

Launched Shopify subscription pricing globally, allowing merchants to pay in their local currency, avoid FX charges, and benefit from predictable pricing without exchange rate fluctuations. This drove a 6% increase in merchant sign-ups across the initial five launch countries.