About
I'm George, a multidisciplinary designer with over a decade of experience in the tech industry.
Currently, I'm at ClassPass, deeply aligned with the brand’s mission to empower individuals to lead healthier, happier lives.
Projects
Layout improvements for a more cohesive design including a decluttered navigation bar, dedicated area for action buttons, and visual enhancements for improved readability.
Improvements to map and location marker in addition to business thumbnail, clearer icons, and buttons for a more intuitive user experience.
Redesigned to enable quick entry points for saved places, interactive map view to discover nearby businesses, and shortcuts into popular categories.
Contributed styles, tokens and design components for the ClassPass mobile design system.
Introduced phrase-based search (i.e., search by any arbitrary text), multi-location search, and other improvements through a series of experiments and feature flags.
New plan management page to allow users to immediately upgrade along with plan merchandising capabilities to help reduce plan churn.
New calendar view to allow appointment-based businesses to understand daily availability by service & practitioner.
Summary metric view of the corporate wellness program to show adoption and usage of enterprise ClassPass customers.
0 to 1 design for ClassPass Live which featured unlimited live, real-time interactive workout classes using chromecast for mobile and desktop.
Work Experience
Lead design for the Activation and Search teams focused on early life acquisition, trial experience, search and expansion into new verticals.
Lead growth design initiatives across core channels ranging from consumer and corporate sign up, referral flows, reactivation and plan management.
Lead the marketing and product design for ClassPass Live which featured unlimited live, interactive workout classes on mobile and desktop.
Founding Designer for Kanvas Labs. Developed creative apps that allowed users to express themselves visually through live broadcasting with real-time filters, text, stickers and drawings.
Helped lead the design for a photo app that allowed users to share group photo albums based on interests and themes.
Lead the design for B2B and consumer apps at K2 incubator labs.