About
I’ve always been interested in figuring things out, analyzing problems, and coming up with solutions. It was after my undergraduate career at Washington University in St. Louis—where I majored in both psychology and visual design— that I discovered a career path that married these things together. I’m equal parts creative and analytical. My focus is on systems thinking, design strategy, and scalable design.
Contact
Work Experience
I own the design work stream for click-to-message ad products on Facebook and Instagram. I focus on Meta's priority markets in the US, Asia, and South America. Design work accounted for $53M of Meta's revenue in 2022 and increased the purchase of messaging ads on Instagram by 6%.
As a senior designer on Autodesk's Digital Design Strategy Team, I focused on redesigning the end-to-end customer journey on our websites and digital platforms. Working as both a researcher and designer, I worked to understand when and how our customers engage with Autodesk, and then developed tools and strategies to improve their experience.
Notable projects included redesigning a cross-site navigation system, and creating an internal tool to track customer sentiment and feedback across all 100+ Autodesk products.
I worked on Autodesk's UX Research team collaborating with CX Analytics to provide customer insights through both quantitative and qualitative data.
I began my career at Autodesk on the Service Design team designing new interfaces and platforms to improve communication and ease transactions between customer support and our external resellers and customers. I was lead designer in creating Autodesk's first customer chatbot, reducing customer support cases by 12%.
UX Designer at a boutique consulting firm, focused on improving usability in the finance and technology industries. Clients: Bank of Montreal, Micron, Merill Corp, and QlikView.
Education
Speaking
An interactive workshop where we introduce the relationship between research and design. By using the double diamond method, I led a guided product design experience with materials that call for extra creativity. We had a playful yet methodical process resulting in "prototypes" made of materials like construction paper, bubble wrap, and wire cleaners.
Panel on how machine learning is being employed at Autodesk. Spoke about generative design, chatbots, question matching, and biases in AI due to training data.
Case study on how we used machine learning to identify questions and who can answer the question. Walked attendees through the process and showed examples and results of how we improved time to resolution (TTR) and customer satisfaction scores (CSAT) by implementing APIs in Slack.
Workshop where I walk participants through the different elements that comprise sketchnotes and give them exercises designed to build confidence in their drawing skills.