About
Started out tearing apart CSS and making forum signatures. Now setting product vision, leading designers and improving the way in which we work.
Work Experience
Crafted the future of Vercel.com and Nextjs.org. Spearheaded site design for Vercel Ship and Next.js Conf events. Enhanced the Dashboard and Documentation experience, and elevated the Design System to bring consistency and knowledge to designers, and cross pollinate skillsets. Lead the Design Engineering department.
Shaped new product ideas and brand vision. Founded design systems and process. Directed the design team, and lead on three pillars: design systems, collaboration and prototyping.
Creativity for enterprise and startups alike, during the app store goldrush of the 2010s. Built a design team, culture and process.
Projects
An initiative started as a redefinition of Sketch's direction as an organisation, and grew into a project that changed our brand, web platform and daily processes.
Side Projects
MacOS player for The Hype Machine streaming network.
Speaking
Podcast interview about the role of Design Engineering philosophy at Vercel and its relationship to the tech industry.
Lightning talk about v0, Vercel AI SDK and the future of Generative and Zero UI.