•I was transferred to support the development of user-centric products and establish a framework for time to market the new and enhanced product portfolio. The vision of success was to build a process-based structure based on user experience research and value proposition definition to channelize work streams and work packages to improve KPIs for usage and the number of users initiating easy-to-use consumable products in the market.

•The strategy was to increase the number of customers, reduce customer churn, and maximize card usage campaigns to improve in a competitive market. Reported to the Vice General Manager with a team of 3 professionals in UX Design and UI.

•The initial phase of the strategy was to develop a road map for each product I was responsible for and designed the user journey for each product which formed the fundamental of my execution strategy.

•Analyzed the funnel approach and process for each of the products and developed a new funnel structure as well as customer product journey that would increase the usage which improved radically micro-credit usage and credit engagement by 30% from its launch.

•Initiated end to end funnel analysis for ParamPOS and ParamKredi products and developed a new funnel approach as well as strategy that will be desired to consume by customers. As a result, accelerated the usage of ParamPOS by %22 and improved the utilization ratio by %34

•Analyzed funnel analysis for ParamKredi and defined customer drops during their product journey and with a total optimization scenario improved Param Kredi microcredit applications by %31 and with correct data entry improved the application utilization by %44.

•Implemented UX Product Value process flow and made sure that the products are user-centric. The user-centric process flow improved the product usage whilst supported high profitability and loyalty of customers.

• I was recruited to increase the efficiency of the Call Center team covering 70% of the Vodafone operation (UX improvement and development program covering 70% of the back-office operations) and meeting the AHT targets.

• Reported to the Product Manager and other key stakeholders through weekly reports as well as inform advancements, constraints and key issues to the project board with budget responsibility.

• The strategy was to establish the UX Product Management Process & Project Management methodology through coordinating mile-stones and key activities inside Vodafone.

• The Initial stage of the strategy is to design user-oriented screens as well as coordinate the project team to transform the designed project into an effective software development process.

• The second stage of the strategy was to implement project goals, to reduce AHT by 12% where average annual savings correspond to 11% budget improvement and data entry improvement.

• The final stage of the strategy is to provide 15% annual savings from the budget by implementing continuous operations improvement per year.

• I was recruited to enhance, design and develop for the banking projects covering internet banking, mobile-specific applications as well as Ziraat Banks' internal screens by applying UX and UI methodologies to coach UX and agile teams in delivering results assuring speed to answer for Ziraat Banks customer faced processes.

• Reported to User Experience Director with a team of seven functional UX designers to deliver internal and mobile projects for banking specific applications.

• The vision of success was to develop projects in personal credit requests, allocations, automative and mortgage credits.

• Designed and Build the UX Quality Assurance System for Code transition to HTML. Manage the system over JIRA Tool for Code review and acceptance, supported the development organizations transition from .NET platform and dependency to HTML and Javascript.

• Projects rolled out to 1700 branches supporting 25k credit queries per day and finalize %20 inquiry on the same day, providing speed to answer in customer requests.