Rocky Mountain Bicycles
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Worked with agency on brand refresh
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Developed new identity into a more complete, consistent visual language and managed roll out across all channels(web, print, products and merchandise)
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Developed a 104 page catalogue and 36 page brochure in 3 languages for distribution to 36 countries
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Developed new procedures to improve management of bicycle BOM reducing errors in communication between engineering and market development teams
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Implemented CAD ray tracing software into market development team’s workflow - allowing them to develop colour stories using photorealistic renders on-the-fly while engineering could still be finalizing models. Turning a sequential process into a parallel one
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Oversaw all product photography
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Oversaw print and web campaigns including full website take-overs and international magazines
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Implemented procedures for advertising and visual communication that are still being used today
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Developed new merchandise including sourcing of new bespoke products like hats, enamel mugs and water bottles
Douglas Coupland
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Designed, developed and deployed the website of author and artist Douglas Coupland
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Illustration work for various art pieces
Aura Dispensary
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Designed custom Aura vaporizer pen
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Provided equipment setup and training on cannabis photography
Google & Douglas Coupland
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Worked with Douglas Coupland and Google Cultural Institute to actualize their creative vision
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Sourcing, Custom PCB design / fabrication, programming and on-site installation at museums in Rotterdam and Münich
MTV - The Buried Life
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Helped turn a small documentary into a two season series on MTV (18 episodes total)
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Developed website
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Developed social media presence with facebook and twitter accounts in excess of 1million followers
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Built a social network where users could create, share and help others with their bucket lists
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Built various marketing materials including: Billboard, Magazine and Social Advertisements