OPSec
Conducted security evaluation of critical business software and worked with 3rd party vendors to fix vulnerabilities
Discovered and disclosed 3 major vulnerabilities:
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Gained access to software used by major LPs which stored patient data, order history, prescription information, medical conditions etc.
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Gained access to a publicly traded companies file server which stored editable artwork files for major cannabis companies, insurance companies and banks.
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Gained database access to a major cannabis review site. Able to access hidden user information such as precise location, full name, contact information and ailments.
GS1
Member of the GS1 Cannabis workgroup. Co-developed with industry partners the standards for the cannabis supply chain. Scope included: labelling and barcoding, GTIN uniqueness, product attribution standardization etc.
Furna Vaporizer
Co-developed the worlds first vaporizer with interchangeable cartridges.
Continuous Improvement
Oversaw the CI / Lean team
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Realized millions of dollars in savings during my tenure
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Ran workshops for Aurora Production System Level 1
Amazon Alexa Skill
Developed an Amazon Alexa skill for pre-legalization. Users could ask questions without any judgement.
Mobile App, Website & Shop
App and e-commerce projects brought in (as of Oct 2018) over 30mil revenue
Mobile Application
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Developed an industry first app on iOS and Android platforms for selling cannabis under MMPR / ACMPR regulations
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Reduced phone-in orders by 50% (Feb. 27, 2017)
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Approximately 23,200 downloads, averaging 60 secure system logins per hour during business hours from registered Aurora patients (Feb. 27, 2017)
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Accounted for ~20% of overall sales (Feb. 27, 2017)
Investor Website
- Designed and developed separate investor website to engage investors
Digital Marketing
Developed and implemented successful digital media marketing campaigns across Facebook, Twitter and Snapchat platforms
Snapchat
Snapchat geofilters achieved two of the largest days of single exposure to the brand vs other platforms / digital campaigns. By analyzing the 2017 stats we increased ROI by 10x and exposure by 4x in 2018
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2017 - 53,397 views from $883.62 USD spend (1 cent per view)
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2018 - 211,737 views from $384.45 USD spend (0.1 cents per view)
Products, Packaging & Labelling
Delivered many of Aurora’s adult usage and medical cannabis products to market. Responsibilities Included: navigating complex regulatory framework, sourcing packaging, designing labels, designing packaging, product naming and various marketing materials.
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Aurora Drops (Oil)
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Aurora Frost (Kief)
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Aurora DMD (Double Milled Decarboxylated)
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Aurora Envoy (Clone Transporter)
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Aurora Aces
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Aurora Flower
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Aurora Cloud (Vape)
Events
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Designed and coordinated build of modular (flatpack) trade show booth
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Designed and coordinated build of custom interactive Aurora signage
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Designed and developed custom iPad apps for user engagement at trade shows
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Designed repeat reel to attract foot traffic
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Designed and coordinated build of maglev display case for the Aurora Envoy