Position: Product Manager, Employer Recommendation
Led the Employer Recommendation team, with a focus on driving reach and discovery of recommended candidates on the employer site of Indeed. I built new surfaces, reduced friction across existing platforms, and generated new streams of revenue with matched candidates.
New Surfaces and UX Designs
One of the main challenges with the existing recommended candidates, was that the main way to engage with candidates was on its own specific tab in the employer portal. This did not fit the typical employer user journey when using the portal, requiring an additional step to find candidates.
To combat this, I proposed and added new areas that matched where employers needed to look for new candidates, including the rejection page, the candidates page, the messaging page, and the homepage. These surfaces were decided based on conversations with companies through user research and through data analysis as key points in the employer journey.
At the same time, the typical design of recommended candidate cards needed to be redesigned and integrated, so I collaborated with design and engineering to ensure this fit smoothly and provided accurate information fit for the screen the candidates were placed on. This increased candidate outreach by 12% and job applies by 7%.
Upselling Free Jobs
When recommended candidates first launched as a feature, it was required for companies to sponsor a job in order to view these potential candidates. I pitched and piloted a version that unlocked these features behind the sponsorship wall, the reason being that it is hard for companies to understand the value of recommended candidates unless they tried it out for themselves.
I collaborated with designers, engineers, finance analysts, and business strategy to create a free trial version where we recommended 20 candidates in their employee portal, so they got a sample of what it could be like to have recommended candidates.
The pilot proved to be an incredible success leading to more companies sponsoring their job to engage with more recommended candidates, increasing CVR by 5% and revenue by 2%. Immediately following, I engaged with the marketing team to promote this new free version of recommended candidates, rolling it out to across the US and english-speaking regions.