Position: Product Management & Customer Success Intern, Growth
Hustle is a peer-2-peer texting application meant for campaigns for political or fundraising purposes to quickly converse between clients, volunteers, and relevant partners.
Led an initiative to add and revise admin features that made it easier to build text scripting for outreach. Also aided UX research and design feedback sessions on calls and in-person conference events to recommend new workflows for fundraising political campaigns.
Admin Features
A new type of user that was added when I joined was the Admin position. Meant to oversee businesses and volunteers, some of the initial features to recommend potential scripts remained underutilized, including the lack of customization and limited duplication. In addition, the organization and access left much to be desired.
I worked with the design and engineering team to put together a new workflow and organizational structure to help volunteers more easily understand and use scripts to reach out to clients. The new approach led to an increased response rate by 30%.
At the same time, I also worked with collecting design feedback sessions on calls at the American Federation of Teachers Conference and other online calls with political campaigns to identify and prioritize backlog of key features.
