Developed unique logos and visual identities for clients across various sectors and countries, enhancing brand recognition and differentiation in competitive markets.

Designed impactful marketing materials, including brochures, websites, and social media assets, driving an increase in client leads and conversions.

Provided strategic design advice and solutions, enhancing clients’ visual branding and consistency, which improved their market positioning.

Efficiently managed all aspects of freelance projects, from initial concept through to delivery, maintaining a 100% client satisfaction rate and repeat business.

Led a company-wide overhaul of an education platform for 20,000 brokers across Canada, improving user experience and design by identifying and addressing key areas of enhancement.

Directed and executed the design of numerous sales incentive campaigns, including one that generated $49 million in new business, a $13 million year-over-year increase, with brokerages achieving a 36% boost in business.

Volunteered design expertise for a company fundraising campaign, collaborating with a team of 50+ to organize events like auctions, payroll donations, and galas, successfully raising $5 million in three weeks.

Developed a comprehensive toolkit/playbook for brokers to effectively launch and grow their social media presence, enabling them to create engaging campaigns that boost customer engagement, attract new clients, and drive business growth.

Optimized email communications using Constant Contact, developing new layouts that improved open and click rates from the low 20% range to over 60% in the first year.

Guided a team of 30+ colleagues, including designers, marketing specialists, and communications consultants, ensuring alignment on design and project goals across departments.

Collaborated with diverse stakeholders and departments to drive project success and achieve company goals, fostering strong teamwork and effective communication.

Led the creation and design of numerous product launches, including car-sharing services like TURO and UBER, as well as telematics-based insurance, MyDrive. Exceeded the launch target for MyDrive, achieving 34% adoption among existing customers in the first year, surpassing the 25% goal.

Served as the lead designer for the annual tradeshow booth, which required strategic theme development and accompanying materials. This event, the largest convention in Canada, attracts over 1,200 brokerages, making our booth’s presence and design crucial for promoting and educating brokers on new products.

Rebranded the HR monthly newsletter, transitioning it from print to digital format, which significantly increased reach and received positive engagement feedback. The digital format now allows HR to track data and refine future communications.

Updated and communicated company brand guidelines, presenting the updates during monthly calls to the larger team and other departments, ensuring consistency and adherence across the organization.

Collaborated closely with communications specialists and senior executives to design materials for company townhalls, including backdrops, digital invitations, and promotional communications, enhancing event engagement and visibility.

Led the design for the yearly internal “Days of Summer” campaign, developing branding, an internal website, email communications, and over 20 team engagement activities. The campaign successfully engaged 2,000 employees in the Toronto office, fostering team spirit and participation.

Created a wide range of printed marketing materials, including brochures, flyers, posters, and event signage. Supported events from small gatherings of 10-20 brokers to large training sessions with hundreds of attendees.

Assisted in governing company brand guidelines, ensuring consistent logo usage across nearly 1,000 brokerages. This helped strengthen brand identity and continuity across all platforms and channels.

Designed PowerPoint presentations for senior management and executives, utilizing infographics to creatively display complex financial data, enhancing clarity and engagement.

Led the design of company greeting cards, including work anniversary and Christmas cards, hosted on an online platform for print on demand. My refreshed designs resulted in a 52% increase in orders compared to the previous year.