George Barbu

George Barbu

UI/UX Designer in Bucharest, Romania

About

I design simple and intuitive interfaces for web & mobile apps.

Work Experience

2013 — Now
Remote
  • Designed digital products for various platforms in industries such as fintech, healthcare, automotive, crypto, and SaaS.
  • Created dozens of Minimum Viable Products for tech startups using a user-centered design approach to increase the likelihood of success. More than 70% of the MVPs got funded and became successful.
  • Conducted user research, testing, A/B testing, card sorting techniques, and an iterative process were used to improve the products based on user feedback and data.
  • Generated, wireframes, prototypes, and high-fidelity mockups to create different design concepts for testing and validating design decisions.
  • Collaborated with the co-founders and product team to gather business needs and keep a balance between them, user’s needs, and technical feasibility.
  • Worked closely with the development team to help them understand the user flows, designs and ensure a smooth and accurate implementation of the designs.
2022 — 2022
Senior UI/UX Designer at Carrier Residential
  • Redesigned a mobile app that allows users to connect and control multiple smart home IoT devices.
  • Conducted UX research using card sorting techniques to gather key user insights to help recreate the information architecture and improve the user experience when the users control and monitor their connected smart home devices.
  • Designed a new user-friendly mobile app experience to allow the users to easily use the main functionalities of their smart home devices.
  • Built and documented a scalable design system in Sketch to allow the integration of new features and products faster and easier.
  • Used design thinking methodologies, as well as user research, A/B testing, and usability testing, to discover the true needs and desires of the users, and an iterative approach was used to implement the data discovered and improve the designs.
2019 — 2020
Lead UI/UX Designer at Finfirst
Remote
  • Redesigned the website to increase brand authority and improved the user experience for the loan application process to increase conversions. Total transactions generated more than $60 million.
  • Led the product design for a web and mobile application for SMEs and consumers to easily have access to financial services.
  • Collaborated with the development team to help understand the user journey and worked in an agile environment to implement the designs with an iterative approach.
2018 — 2018
UI/UX Designer at Kriptomat
Remote
  • Audited the web application and improved the overall appearance and user experience to easily make crypto transactions.
  • Collaborated with the CEO and product manager to define the new product strategy and prioritize features.
  • Implemented user-centered techniques, including user flows, information architecture, user stories, personas, animated prototyping, and testing to design a new user-friendly crypto mobile app.
  • Conducted UX research to gather more information and make better decisions when designing the product.
  • Worked hands-on with the development team daily to ensure an accurate design implementation.
2014 — 2015
UI Designer at Appy Ventures
Remote
  • Designed multiple beautiful and intuitive interfaces for various businesses and tech startups.
  • Generated wireframes, prototypes and high-fidelity mockups for a variety of platforms, including mobile and web apps.
  • Created a gardening mobile app that won two industry awards and reached over 400,000 downloads globally.

Contact

Youtube
Dribbble
Website