Gen Hur

Gen Hur

Product Designer in Bay Area, She/Her/Hers

Want to collaborate on a project? Reach out!

7 months ago


I have 5+ years of experience designing user-centered B2B and B2C applications. As a T-shaped designer, my skills range from branded UI design to user research.

On the side, I help take pre-seed and seed startups to the next level with design.

Work Experience

2023 — Now
The Moment

We specialize in catapulting startups to the next level by creating powerful visual identities and products that deeply resonate with your target audience.

Here are some examples of our work:….

2023 — Now

Designing complex litigation workflows

2020 — Now
Product designer & Strategist at Fileread AI
Pasadena, CA

Worked closely with technical and product cofounders on an NLP tool for law firms and Stanford U. (Freelance)

2021 — Now
Culver City, CA

Lead design for the direct ordering product and worked on restaurant/B2B products, including the restaurant dashboard and menu editor. Shipped various responsive web features to gather qualitative data and improve conversion rates.

2020 — 2021

Designed B2B and B2C experiences for various clients, including Amazon, Food Innovation Network, and Boeing.

2020 — 2020
Creative Technologist at Los Angeles Times Innovation Lab
El Segundo, CA

↳ At Los Angeles Times, I led the UX/UI/product strategy for a team consisting of data scientists and engineers to design and implement an experimental service journalist platform that would help L.A. Times become a more competitive, digital, and user-focused company.

↳ I conducted user interviews, designed interfaces, conducted usability tests, and continuously iterated the design until its rollout.

↳ I also worked on a platform that utilizes machine learning and Natural Language Processing to simplify workflows for investigative journalists.

2019 — 2019
Santa Monica, CA

Conducted user research and presented UX/UI solutions to the executive team.

2018 — 2018
Cincinnati, OH

↳ Designed and animated futuristic surgical concepts to convey J&J’s long-term strategy to executives.

↳ Worked with Senior Interaction Designers to design UI elements and data visualizations for surgical interfaces and presentations.

↳ Created usability test scripts and observed usability tests.

2018 — 2018
Santa Monica

Created materials for Errol Gerson's Managing Money online course and for a sales page and social media promo.

2018 — 2018
Santa Monica

↳ Created a design pattern library from scratch using the principles of Atomic Design.

↳ Designed the UX and UI for a heavy-asset data analytics SaaS website and visual elements for another SaaS website.

↳ Created a stylescape.