Gabriela Martins

Gabriela Martins

Product Designer in Brazil

About

As a generalist designer, I usually work on end-to-end digital products. I use my good communication skills to understand all stakeholders, as well as analyze data to effectively and continuously improve the user experience.

Projects

2023

The idea of ​​the Tabletop Exercise is to point out gaps in the defense strategy and how to solve them, making the response quick and assertive, minimizing impacts on the company's image and reputation, operations and finances.

My role in this game was to develop the end-to-end flow, the interface, texts and all interactions.

2023

The challenge was to redesign the old system's logo for the launch of the new version.

2022

The main difference of this version is that it has a language that is even more visual, light and friendly, contemplating customization needs pointed out by users in order to facilitate and speed up executive decision-making. Video about the new version: youtube.com/watch?v=7l0GJe…

2021

Project where I share my experience mixing different areas to create an e-commerce for handmade scented candles.

Features

2023

Flow for users to perform simulated attacks to test the company's systems, according to business needs. This functionality has made the identification of vulnerabilities and risks even more assertive and agile and, consequently, the improvement of cybersecurity protocols, policies and systems.

Work Experience

2022 — 2024
São Paulo - SP

Responsible for redesigning the new version of the SaaS RIS (Risk Information and Security) platform. Working on market research, user research, testing (UX), UI design versions (Figma/Adobe XD), to make the flow and visuals more fluid and intuitive.

Case link: docs.google.com/presentation/d…

Teaser link: youtube.com/watch?v=7l0GJe…

2021 — 2022
Designer Sênior at Docket
São Paulo - SP

I was responsible for creating pitch elevator presentations, social media pieces and internal communication.

2018 — 2021
Designer Sênior at Plano&Plano
São Paulo - SP

Responsible for developing presentations for the sales team, email marketing pieces, texts for SMS and art, pieces for internal communication and communication with customers.

2018 — 2019
Designer UI at Athos Informática
São Paulo - SP

He was responsible for developing visual bases for condominium applications and adapting the project according to the client.

Education

2017 — 2019
MBA em Marketing Digital at Faculdade Impacta Tecnologia
São Paulo
2015 — 2017
Bacharelado em Design Gráfico at Universidade Cruzeiro do Sul
São Paulo
2013 — 2014
Tecnologia em Comunicação Visual e Design at Senac Brasil
São Paulo

Certifications

Contact