Context : Supporting cinema professionals in the digitalization of their services.\
Build and maintain services (websites and mobile applications) delivered to Côté Ciné's clients. Mobile and web eShop design.\
\
What I did :\
\- Implementation of the solutions (HTML, CSS)\
\- Front-end development (Javascript)\
\- UX / UI Design : services, e-commerce, m-commerce (Photoshop)\
\
Tools : Coda, Xcode, HTML, CSS, JavaScript, PHP\
\
Brands : CGR Cinémas, Etoile Cinémas, Le Grand REX, cinémas indépendants

I built digital solutions for film professionals

Context : When I joined 5ème Gauche, the UX team was in the process of being structured. We developed the expertise by relying on the brand strategy team, so that our ideas were driven by a truly differentiating concept. As for the method, we deployed an approach based on rapid prototyping and testing of ideas very early in the project to make our solutions even more relevant.\
\
What I did : \
\* UX Design : apps, services, e-commerce, m-commerce, showcases websites\
\* Explain recommendations and design choices\
\* Production of wireframes and userflows (Sketch, Axure)\
\* Production of hi-fi prototypes (Principle)\
\* Optimization of methodology and tools to facilitate collaboration and increase the quality of deliverables\
\* Testing ideas with users (Lookback)\
\* Ideas generation in workshops\
\* Collaborate with technical and creative teams\
\
Tools : Sketch, Principle, Lookback, Axure\
Methodologies : Agile, Design Sprint\
\
Brands : Coopératives U, Louis Jadot, Quick, Conserverie La belle-iloise, Raffles, Time To, Mariage Frères

I designed unique brand experiences

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FFxM2d0hTFfh5I727vTW1k2PGTi62%2F8em6Ni0N3VwOVoAZIkpt%2F0a0e779a-1822-4ef1-93cf-0ed7972dc726.png?alt=media&token=b0c4a805-1d40-4850-9b41-5a711aef6596","id":"0a0e779a-1822-4ef1-93cf-0ed7972dc726","width":1600,"height":1200,"filename":"Gauthier Hien Mariage Freres.png","type":"image/png","caption":"","border":false}]}
```

—

Role : UX Designer — Client : Mariage Frères

—

The Mariage Frères stores and teahouses are a singular exploration of the world of tea, in a very French spirit.

We were inspired by this singularity to rethink the digital experience. We imagined an inspiring "Tea Finder", which guides the user in his journey through the tea offer and proposes a tailor-made selection, just like a sommelier does in store.

Celebrate Mariage Frères' French tea ritual

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FFxM2d0hTFfh5I727vTW1k2PGTi62%2F9Eo5nKEnt7wuZswIIYe5%2F6ff17440-42ba-4e62-abf6-2e8825c34582.png?alt=media&token=5ac1d6db-e5b3-4288-a81d-2648f8c06598","id":"6ff17440-42ba-4e62-abf6-2e8825c34582","width":1600,"height":1200,"filename":"Gauthier Hien Renault Car Configurator.png","type":"image/png","caption":"","border":false}]}
```

—

Role : UX Designer — Client : Renault

Redesigning the Web Showroom

Experience your future Renault

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FFxM2d0hTFfh5I727vTW1k2PGTi62%2FBJ5mLvaB6My6MtQPReew%2Fc8c25410-64ce-43ee-b0a8-6d5f7314eb18.png?alt=media&token=2a2e3756-2d01-45dd-9e22-4125bdf1f079","id":"c8c25410-64ce-43ee-b0a8-6d5f7314eb18","width":1600,"height":1200,"filename":"Gauthier Hien Figaro.png","type":"image/png","caption":"","border":false}]}
```

—

Role : Product Designer — Client : Figaro Group

Implement a mobile-first strategy while ensuring consistency between services

What I do :\
\* UX Design : services, eShops\
\* Explain recommendations and experience choices\
\* Production of wireframes & userflows (Figma)\
\* Production of hi-fi prototypes (Principle)\
\* Testing ideas with users (Lookback)\
\* Design Sprint

I help brands connect with their customers

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FFxM2d0hTFfh5I727vTW1k2PGTi62%2FGEeUaw1RIFak8dzfsBHR%2F97bd3707-afc3-4741-966d-656ff11a898b.png?alt=media&token=c42ac846-cd5c-4995-a618-99b620955175","id":"97bd3707-afc3-4741-966d-656ff11a898b","width":1600,"height":1200,"filename":"Gauthier Hien Portfolio Dark.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FFxM2d0hTFfh5I727vTW1k2PGTi62%2FGEeUaw1RIFak8dzfsBHR%2F30fe92da-dee4-4a6a-8ca9-8dbd8df5c760.png?alt=media&token=a35590cc-5df1-433e-9d31-d3b5be07862e","id":"30fe92da-dee4-4a6a-8ca9-8dbd8df5c760","width":1600,"height":1200,"filename":"Gauthier Hien Portfolio Light.png","type":"image/png","caption":"","border":false}]}
```

2019 Edition - My digital business card in dark and light modes. Matches the user's system preferences.

My portfolios' archive

Context : Projects of services creation and travel in Asia during 9 months.\
\
What I did : \
\- UX / UI Design : services\
\- Product Design\
\- Production of wireframes & userflows (Sketch)\
\- Production of responsive web layouts (Sketch)\
\- Production of hi-fi prototypes (Principle + After Effects)\
\- Design Sprint

I helped startups and digital agencies turn ideas into products

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FFxM2d0hTFfh5I727vTW1k2PGTi62%2FKHxBfaYjXigvvgCQ6zup%2F85b0c091-32dd-48c6-8945-7792810dd879.png?alt=media&token=5d4f0863-f531-4201-8447-f9bff795181b","id":"85b0c091-32dd-48c6-8945-7792810dd879","width":1600,"height":1200,"filename":"Gauthier Hien PMU.png","type":"image/png","caption":"","border":false}]}
```

—

Role : Product Designer — Client : PMU

Feel the intensity of horse racing in your betting journey

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FFxM2d0hTFfh5I727vTW1k2PGTi62%2FLMbJwO8LgHq6jzBPvGC7%2F20c7c71d-bc34-4ce6-965d-a80c41619269.png?alt=media&token=8a8b8104-e40e-475a-b902-bb6ba2d09d92","id":"20c7c71d-bc34-4ce6-965d-a80c41619269","width":1600,"height":1200,"filename":"Gauthier Hien COUP Watch Home.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FFxM2d0hTFfh5I727vTW1k2PGTi62%2FLMbJwO8LgHq6jzBPvGC7%2Fec456cfa-daea-476f-9e80-11cf164a4e33.png?alt=media&token=70081f8c-532a-48db-b938-8ce23aa9ea1b","id":"ec456cfa-daea-476f-9e80-11cf164a4e33","width":1600,"height":1200,"filename":"Gauthier Hien COUP Watch Bike Detail.png","type":"image/png","caption":"","border":false}]}
```

—

Role : Product Designer — Brand : COUP

—

Leave the house without your phone and rent an ebike with just your watch.

Catch an ebike as fast as if you were checking the time

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FFxM2d0hTFfh5I727vTW1k2PGTi62%2FNTtLSH4hIgZJngrCdH8S%2F92aaddfb-69b4-4780-88a9-4de74284b0c9.png?alt=media&token=fb62a65b-f317-4687-8307-2a411b01fa91","id":"92aaddfb-69b4-4780-88a9-4de74284b0c9","width":1600,"height":1200,"filename":"Gauthier Hien Total.png","type":"image/png","caption":"","border":false}]}
```

—

Role : UX Designer — Client : TotalEnergies

Discover Total's products and services through a redesigned and unified digital ecosystem

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FFxM2d0hTFfh5I727vTW1k2PGTi62%2FOdhRqYfVY9Lt9MhfbNnn%2F04928100-a340-4615-90cf-a7ecb9b89976.png?alt=media&token=c0ac4e38-6628-486b-b0dc-533b27907765","id":"04928100-a340-4615-90cf-a7ecb9b89976","width":1600,"height":1200,"filename":"Gauthier Hien La Matinale du Monde.png","type":"image/png","caption":"","border":false}]}
```

La Matinale is an application of the French newspaper Le Monde which offers a selection of press articles every morning. This selection is displayed as a deck of cards, so you can keep or remove articles that interest you by swiping left or right in a Tinder-like style.

I'm a big fan of this app. I've been using it since the day of its release in 2015. Its only flaw is that it is only available on smartphone. Since the iPad is the device I use the most to read the news, I would love to see Le Monde bring La Matinale to this device. In the meantime, I had fun imagining what it would look like. The idea is to capitalize on the iPad's large canva to offer a more visual and modern, magazine-like experience.

Bringing the joyful news to the big screen

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FFxM2d0hTFfh5I727vTW1k2PGTi62%2FPP80UamZSA7ipyMcRCUS%2F3e5d6148-9136-4650-91a7-a717a70c3601.mp4?alt=media&token=b49a5680-74df-4318-bc57-04ad45c7ae55","id":"3e5d6148-9136-4650-91a7-a717a70c3601","width":1920,"height":1440,"filename":"Lydia iPad App Concept.mp4","type":"video/mp4","caption":"","border":false}]}
```

Lydia is primarily a mobile application that allows its users to send and receive money instantly. In recent years, the offer / service is evolving more and more to a bank service. You can now create an account with an Iban, have a debit card with insurances, etc. Despite those evolutions, the service remains exclusive to the mobile app.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FFxM2d0hTFfh5I727vTW1k2PGTi62%2FPP80UamZSA7ipyMcRCUS%2Fda8fa227-bea1-40d0-88e7-4104b95ce4c4.png?alt=media&token=6b801dd7-742e-4078-b067-5753267c820c","id":"da8fa227-bea1-40d0-88e7-4104b95ce4c4","width":1600,"height":1200,"filename":"Gauthier Hien Lydia Landscape 01.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FFxM2d0hTFfh5I727vTW1k2PGTi62%2FPP80UamZSA7ipyMcRCUS%2F96e4995d-7813-42be-8072-3aa5a76d7b05.png?alt=media&token=dad9ffc3-5ffd-45ba-bb7c-98d093e7f78c","id":"96e4995d-7813-42be-8072-3aa5a76d7b05","width":1600,"height":1200,"filename":"Gauthier Hien Lydia Landscape 02.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FFxM2d0hTFfh5I727vTW1k2PGTi62%2FPP80UamZSA7ipyMcRCUS%2F4a640cc8-bd6e-4fe1-aebf-70c660fead93.png?alt=media&token=db073b25-321e-4bdb-90ac-49079e0226a2","id":"4a640cc8-bd6e-4fe1-aebf-70c660fead93","width":1600,"height":1200,"filename":"Gauthier Hien Lydia Landscape 03.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FFxM2d0hTFfh5I727vTW1k2PGTi62%2FPP80UamZSA7ipyMcRCUS%2F3e99de4c-f46d-4c2c-9583-64695a6b5492.png?alt=media&token=6f7882c1-9293-4721-8971-97b165ae9baa","id":"3e99de4c-f46d-4c2c-9583-64695a6b5492","width":1600,"height":1200,"filename":"Gauthier Hien Lydia Landscape 04.png","type":"image/png","caption":"","border":false}]}
```

iPad is the device I use the most in my daily life. So I would like to be able to manage my accounts and payments on it. Without reinventing the service, I wanted to adapt the mobile application on the iPad. The challenge was mainly on how to facilitate access to information and make the service more efficient on a bigger screen.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FFxM2d0hTFfh5I727vTW1k2PGTi62%2FPP80UamZSA7ipyMcRCUS%2F37abcbc6-afaf-4877-91ee-88e2ec463538.png?alt=media&token=ecb66e2e-a9bd-4afc-8158-c78c6a6393cd","id":"37abcbc6-afaf-4877-91ee-88e2ec463538","width":1600,"height":1200,"filename":"Gauthier Hien Lydia Portrait 01.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FFxM2d0hTFfh5I727vTW1k2PGTi62%2FPP80UamZSA7ipyMcRCUS%2F52e5f455-b161-47f3-ae6c-380041ddf91e.png?alt=media&token=68425863-7ba5-4e67-ac90-69dd21918b8d","id":"52e5f455-b161-47f3-ae6c-380041ddf91e","width":1600,"height":1200,"filename":"Gauthier Hien Lydia Portrait 02.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FFxM2d0hTFfh5I727vTW1k2PGTi62%2FPP80UamZSA7ipyMcRCUS%2F1fdc5ecf-3aa0-4544-bfa8-a863e2dd73ad.png?alt=media&token=6767bbd4-6053-441f-a651-2255237f7a04","id":"1fdc5ecf-3aa0-4544-bfa8-a863e2dd73ad","width":1600,"height":1200,"filename":"Gauthier Hien Lydia Portrait 03.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FFxM2d0hTFfh5I727vTW1k2PGTi62%2FPP80UamZSA7ipyMcRCUS%2Fc42abb35-c9cb-4a7a-bca6-87fbdfdc2780.png?alt=media&token=d05ff98a-ca84-4a5c-9abf-81fc6661bde7","id":"c42abb35-c9cb-4a7a-bca6-87fbdfdc2780","width":1600,"height":1200,"filename":"Gauthier Hien Lydia Portrait 04.png","type":"image/png","caption":"","border":false}]}
```

Bringing Lydia to the big screen

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FFxM2d0hTFfh5I727vTW1k2PGTi62%2FR5wedP2X9sWSCxetsTOg%2F2c1f1bc5-1cfe-4c1e-992b-2933ce1dbbb6.png?alt=media&token=6c9b13f7-0c52-4703-baf5-647d16016f1a","id":"2c1f1bc5-1cfe-4c1e-992b-2933ce1dbbb6","width":1600,"height":1200,"filename":"Gauthier Hien Raffles.png","type":"image/png","caption":"","border":false}]}
```

—

Role : UX Designer — Client : Raffles Hotels & Resorts

—

Raffles had a website that was very practical and did not reflect the travel experience offered by its luxury hotels and resorts.

We designed the new website to give you a taste of your future travel experience. The Raffles website is an immersion in each of the destinations offered by the brand. We also placed the concierge service at the heart of the experience in order to assist the user in the key moments of his experience.

A journey through unique Raffles destinations

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FFxM2d0hTFfh5I727vTW1k2PGTi62%2FSOPSco8pvEbnwpjSQjee%2F69edd83f-91d8-4b36-bc3b-2385d613ce3f.png?alt=media&token=8b0f6e23-592a-421f-95ad-f4ad88c29ca3","id":"69edd83f-91d8-4b36-bc3b-2385d613ce3f","width":1600,"height":1200,"filename":"Gauthier Hien World Rugby Seven.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FFxM2d0hTFfh5I727vTW1k2PGTi62%2FSOPSco8pvEbnwpjSQjee%2F7541c587-05cc-4e44-bdc4-e0addd57db0b.png?alt=media&token=007f078b-132e-433b-8556-1dfc9a07eebf","id":"7541c587-05cc-4e44-bdc4-e0addd57db0b","width":1600,"height":1200,"filename":"Gauthier Hien World Rugby Seven Mobile.png","type":"image/png","caption":"","border":false}]}
```

World Rugby wanted to meet the demands of the rugby sevens community.

We identified the needs before responding with an ambitious design solution. We designed an ecosystem made of three tools for each type of user. We wanted to facilitate their engagement in the community.

Coaches wanted to manage their team more easily and track their performance in games. Commentators wanted more reliable in-game data. Fans wanted to immerse themselves in the intensity of the game in real time.

Connect the team to its fans

Context : Develop Figaro Group’s brands and digital services.\
\
What I did :\
\- UX / UI Design : services, internal tools, web experiences\
\- Production of wireframes & userflows\
\- Production of responsive web layouts (Sketch, Photoshop)\
\- Share projects story (print, videos)\
\- Logo design\
\- Motion Design (After Effects)\
\- Evolve the brands' visual identity\
\- Collaborate with technical team\
\
Tools : Sketch, Photoshop, Illustrator, InDesign, After Effects\
\
Brands : Figaro Immobilier, Figaro Etudiant, Propriétés Le Figaro, Cadremploi, Keljob, CVAden, Figaro Classifieds, Choose Your Boss

I helped Figaro media group shape its digital ecosystem, and tell its story

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FFxM2d0hTFfh5I727vTW1k2PGTi62%2FSj0Qw3iMNXXVl5Qg4X16%2F4b1cc152-987f-441b-bfcd-9c1979acc49a.png?alt=media&token=e25aefa1-df11-4665-9dd3-361e30f7bb24","id":"4b1cc152-987f-441b-bfcd-9c1979acc49a","width":1600,"height":1200,"filename":"Côté Cinéma.png","type":"image/png","caption":"","border":false}]}
```

—

Role : Product Designer — Client : Côté Cinéma

In 2013, cinema professionals (theaters, distributors...) had a limited digital presence. The challenge for them was to adopt digital as a new engagement channel.

We supported them by integrating services such as online booking, movie news, program... and this across all platforms.

The meeting point for film professionals

Context : When I joined Capgemini Invent, the goal was to help create an experience design and brand strategy team within the consulting firm. The challenge was to merge the design and consulting businesses into a single, understandable offering. We did this through ambitious projects, bringing value to our clients through rapid prototyping and distinctive brand experiences.

What I did :\
\* UX Design: services, eShops\
\* Explain recommendations and design choices\
\* Production of wireframes and userflows (Figma)\
\* Production of hi-fi prototypes (Principle)\
\* Production of Design Systems (Zeroheight, Storybook)\
\* Testing ideas with users (Lookback)\
\* Ideas generation in workshops\
\* Implement the right methodology and tools\
\* Collaborate with the technical and creative teams

Tools : Figma, Principle, Zeroheight, Lookback\
Methodologies : Agile, Design Sprint\
\
Brands : Boucheron, Total, Renault, World Rugby, PMU, Airbus, EDF

Connect consulting and design through large-scale projects

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FFxM2d0hTFfh5I727vTW1k2PGTi62%2FaEioqTuOhejsyl46G04q%2F01496fc5-6415-4dc8-8000-16a3b53585fc.png?alt=media&token=52756b8d-bc4c-4ad5-808b-5248ed36e77d","id":"01496fc5-6415-4dc8-8000-16a3b53585fc","width":1600,"height":1200,"filename":"Gauthier Hien Courses U.png","type":"image/png","caption":"","border":false}]}
```

—

Role : UX Designer — Client : Coopérative U

—

Coopérative U is a major player in the French retail sector. It is positioned as an artisan retailer close to its customers and concerned with providing quality food. We helped them redesign their digital ecosystem.

By capitalizing on the brand's DNA and taking inspiration from observed usage, we wanted to refocus the mobile experience on a universal use: the shopping list.

On this foundation, we enriched the experience to serve the relationship between the customer and his shopkeepers (greengrocer, butcher, baker, fishmonger...). The tool offers them several spaces allowing them to interact.

The enhanced shopping list

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FFxM2d0hTFfh5I727vTW1k2PGTi62%2FaZu7vnLOpGTH82yEyMCO%2F7d0facc4-ae88-44e6-a2d8-b20af3ef5c9a.png?alt=media&token=9d103f11-742b-4898-ad9c-129840de99d3","id":"7d0facc4-ae88-44e6-a2d8-b20af3ef5c9a","width":1600,"height":1200,"filename":"Gauthier Hien Louis Jadot.png","type":"image/png","caption":"","border":false}]}
```

—

Role : UX Designer — Client : Louis Jadot

—

The new website of Louis Jadot has been designed as an initiatory journey through the Burgundy region, discovering the rich catalog of wines of the house.

Discover the wines of Louis Jadot through an initiatory journey in the Burgundy region

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FFxM2d0hTFfh5I727vTW1k2PGTi62%2FcZBWr8bCb6osQV1zHO15%2Fa944696b-0204-4c75-8f82-a98e0a555542.png?alt=media&token=6838786c-24b1-4b39-a3ac-6d62513e06bf","id":"a944696b-0204-4c75-8f82-a98e0a555542","width":1600,"height":1200,"filename":"Gauthier Hien Epikeo.png","type":"image/png","caption":"","border":false}]}
```

—

Role : Product Designer — Client : Epikeo

Create your own personalized trip. The travel planner powered by artificial intelligence.

The first AI-powered Travel Planner

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FFxM2d0hTFfh5I727vTW1k2PGTi62%2FrbPx3mqQXys6G9DFtnqa%2Fde15fb5c-ad7c-4c1e-a88a-70caaeb8777c.png?alt=media&token=f8bdc316-dd99-4178-bc7d-26784169a50e","id":"de15fb5c-ad7c-4c1e-a88a-70caaeb8777c","width":1600,"height":1200,"filename":"Gauthier Hien La belle-iloise.png","type":"image/png","caption":"","border":false}]}
```

—

Role : UX Designer — Client : Conserverie La Belle-Îloise

For the new la belle-îloise eShop, our ambition was to offer an iodized showcase, inspired by the brand's stores, which honors the high quality of its seafood products.

Infuse the brand's iodized essence into the web shopping experience

```cv
gallery
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```

—

Role : UX Designer — Client : Boucheron

Boucheron is one of the greatest French High Jewelry Houses.

By redesigning its website, the House wanted to turn it into an eShop and offer its customers the opportunity to purchase its exceptional pieces online. \
\
The challenge was to offer a shopping experience that matched the in-store experience. To understand the usages that this implied, we carried out an ethnographic work.

The experience has been designed as a window on the 26 Vendôme boutique. Customer support services are offered as a common thread throughout the experience.