Gannon Burgett

Gannon Burgett

Photographer + Writer in Michigan, He/Him/His

Work Experience

2012 — Now
Owner at Ekleptik Media
Lansing, MI

Ekleptik Media is a multimedia marketing agency with an artistic, analytical approach to content creation and storytelling. Since starting in 2012, we've worked with dozens of organizations to bring their stories to life through written content and visual media in digital and physical formats.

Past Clients: Big Ten Network, Gannett, Michigan Department of Education, Michigan Department of Health and Human Services (MDHHS), United States Department of Agriculture (USDA), Fort Wayne Komets, Fort Wayne Newspapers, Allen County War Memorial Coliseum, MacPhun, High Resolution, and others.

2023 — Now
Ann Arbor, MI

• Conduct data-driven evaluations of automotive tools and accessories, creating engaging e-commerce content based on insights

• Collaborate with Car and Driver testing team and SEO experts to refine methodologies and optimize content for search and commerce

• Generate timely auto-related content aligned with seasonal trends, projects, and brand objectives, demonstrating adaptability

• Monitor news cycles to capitalize on content opportunities and enhance existing material

• Utilize Google Analytics and data management platforms to maximize affiliate revenue through continuous optimization

• Craft compelling social media content to boost online presence and reach

2018 — 2023
Remote

• Managed daily news operations for a leading global digital photography publication

• Authored and edited comprehensive reviews for cameras, lenses, and accessories

• Designed and implemented a modular editorial workflow system using a renowned project management platform

• Developed and executed content strategy for daily news operations, generating over 20 million monthly page views

• Supervised a team of 5+ international freelance contributors

• Fostered and maintained relationships with numerous PR agencies and professionals in the photography and technology sectors

• Curated and distributed the weekly DPReview newsletter to 400,000+ subscribers, featuring handpicked summaries of top news articles

2016 — 2018
Remote

• Stayed informed on current trends in photography and computer peripherals to provide relevant news for 24 million unique monthly users

• Authored and edited product reviews and buying guides for consumer technology products

• Collaborated with editors to create an SEO-friendly style guide for digital photography content on Digital Trends

• Maintained a network of industry connections to stay abreast of the latest news in the field

2014 — 2016
Remote

• Curated and authored timely news articles for over 4 million monthly unique visitors

• Collaborated with photographers, PR agencies, and company representatives to stay current on industry news

• Partnered with Editor-in-Chief to devise content and SEO strategies for enhancing growth and readership

• Analyzed audience engagement metrics to optimize content performance and reach

• Contributed to brainstorming sessions for innovative content ideas and approaches

Contact

Twitter
Email