Letter - Deliver kindness on-the-go

A social app to deliver messages of kindness.
Go private and care.

• Conducted Ethnographic research study on emergency response procedures, including 15 field observations and 5 participatory design workshops.

• Employed cognitive task analysis to break down complex emergency response processes.

• Designed custom ArcGIS Geo-analytics dashboard using Power BI to visualize response times in the difficult terrains and identify bottlenecks.

• Conducted Time-Motion studies to quantify physical constraints in emergency response scenarios.

• Utilized R and SPSS to analyze time-sensitive data logs, identifying critical areas for improvement that reduces response times.

• Applied Service Blueprint methodology to map the entire emergency response ecosystem and make it Human-Centered with adequate rest times and scheduling algorithms.

• Project Impact - Research findings led to process improvements that reduced average emergency response time by 22% i.e., pushing Total Aggregate Response Time in Emergency Response within 7.5 mins, potentially saving lives and minimizing damage costs [Unable to share specific details due to a Strict Non-Disclosure Agreement (NDA)]

• During my short tenure as a Natural Language Processing (NLP) Engineer at Amazon Alexa India, I was involved in the development testing and launch of an enhanced core model for the Hindi language in India.

• The primary objective was to improve the usability of Alexa Hindi. This involved extensive A/B testing, as well as the facilitation of focus groups and comprehensive surveys aimed at gathering feedback from internal users [dogfeeding].

• The incorporation of local dialects into the NLP training resulted in a notable 12% increase in the usability score and an 18% increase in the DAU of Alexa Hindi.

• This experience was exceedingly gratifying and underscores the significance of adapting NLP models to local linguistic nuances

• Implemented Lean UX methodology for rapid ideation and testing of new features and leading screen designs, API integration, and database management.

• Conducted competitive UX Benchmark study of 8 health tracking apps, identifying key journaling features and usability standards of it and analyzed large user surveys (n~200) to prioritize feature development, using Kano model for feature classification

• Performed User Segmentation analysis using k-means clustering, identifying 3 key user personas for food and Activity Journal based on Age, Demographics, Healthcare provider etc., and with FullStory and Hotjar analyzed User behaviors, to identify pain points in the user journey map

• Created and maintained design system tokens in Figma and Android Theme API, improving design-to-development hand-off efficiency by 30%.

• Conducted privacy impact assessments for food & activity tracking, ensuring compliance with health data regulations (HIPPA) and reducing 6 critical privacy risks.

• Redesigned onboarding flow based on research insights, implementing a gender-inclusive onboarding UI that improved app NPS by 17%.

• Business Impact - The New Food & Activity Journal feature increased user retention by 25% and daily active users by 35%, contributing to an INR 2.36M (~$31K) increase in Annual Recurring Revenue.

• Held the position of APM Intern within the Mobile Notifications Team, focusing on redesigning Android Notifications for the Android 10 release.

• Collaborated closely with the Design team to overhaul the Notifications layout, employing the 'Chirp' Design system.

• Contributed suggestions for enhancements to both the Notifications API and the Product Analytics API.

• Our collective efforts led to a measurable decrease in the churn-out factor for Notifications, resulting in an increase in app openings.

• The project provided a rewarding experience through the positive impact of our teamwork.

Joined as an Summer Intern in Mobile Application Development Team at IHL.
- Worked on Cross Platform mobile App development in Flutter.
- Handled UI design, API Integration, Database management

Worked on PBX systems
- Developed low cost Rpi based Prototype
- Implementing E-PBX in Campus

Institute Silver Medalist 2021
Outstanding Project of the Department 2021