As a product designer and creative brand strategist, I help start-ups stand out in the crowded digital space and create usable products and websites that users can familiarize themselves with.

My job is exciting. I get to collaborate and work with brilliant tech founders and entrepreneurs to bring new solutions to life. I also get to satisfy my curiosity by learning about the crypto and NFT space and demographics as I research how to build the perfect user experiences for them.

UX/UI design is a bit of trial and error. It’s kind of scientific. You do your research, make your best hypothesis and then test it. Rinse, repeat and ensure it is always centred on satisfying your ideal users