Gaddafi Rusli
👋🏼

Gaddafi Rusli

Product designer & maker in Malaysia

Send me cool projects to design at Instance.design

A year ago

Side Projects

Ongoing

A web-based design tool to create beautiful device mockup images for your app

Ongoing

A tool to find and generate commonly-used icons for your project.

Ongoing

A macOS app to record your design, prototype & simulator with nicer device frame overlay.

2023

I was learning Framer and decided to come out with a free social landing page template for fun.

Work Experience

2024 — Now

Your product design partner → helping to transform your product ideas into modern, clean & functional design

2019 — Now
Head of Product Design at Setel

Setel was just starting to build a new design team when I first join as their first design lead. Over the course of 2 years, despite being in a lockdown, I’ve helped to grow the team from 5 to 15 designers — to work on various new & existing projects across different interfaces at Setel.

I took the opportunity to establish the foundation for a new design direction, and processes to improve the quality of design standards across our product.

As the company grew with the introduction of more use cases around retail, mobility, fintech and e-commerce, we continue to scale the team while iterating our design operations further to ensure we continue our collaborative culture.

With the scale, I’ve also focused my attention on grooming the next group of design leaders in the team — transitioning them from IC to managerial roles. 

 I also worked with product leaders and stakeholders in conceptualising the long-term vision of our products.

2018 — 2019
Lead UI/UX Designer at Kaodim
2015 — 2018
UI/UX Designer at KFit

As the first designer, I was responsible for the design of the web & mobile application. I work closely with the co-founders to shape the product to what they believed is the best for the users.

2011 — 2013
Web Designer & Front-end Developer at REVAsia

I worked on the design and front-end development for several web applications include social rewards platform & content news network.

Writing

2024

Let’s take a step back and look at what we might have subconsciously missed — preventing us from levelling up in our career and impacting our growth as a product designer

Contact

Dribbble
Twitter