About
👋 Hello, my name is Gabriela Paresqui. I am a Product Designer with a vision focused on creating excellent solutions to help entrepreneurs turn their ideas into reality. With a background in Computer Science and certifications in UX Design, UI Design, Design Systems, and Product Management, I leverage my knowledge in design and technology to develop exceptional digital products that deliver value and impact for businesses.
With over 3 years of experience in the digital market, I strive daily to improve my skills to deliver projects that strategically combine aesthetics and functionality. By blending my expertise in Design and Business, I help Founders, Startups, and Enterprises create digital products that merge form and function, bringing digital transformation to people's lives and driving more value and growth for companies.
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Work Experience
• Contributed to the successful launch of digital products, overseeing the entire process and collaborating to achieve significant business results and attract strategic partners.
• Worked alongside cross-functional teams, including product managers and developers, to align design solutions with business goals and user needs.
• Conducted in-depth user research and revamped key features of the company's main product, delivering a more user-friendly and efficient interface that minimized errors and improved workflows.
• Partnered with the product team to iterate and enhance designs through a continuous feedback loop.
• Developed personas, journey maps, user flows, wireframes, and interactive prototypes to shape the direction of digital products.
• Established and refined the product's visual identity, creating style guides and ensuring design consistency across platforms.
• Participated in and facilitated design reviews, offering actionable insights to elevate design outcomes.
• Performed usability testing and applied data-driven insights to optimize product performance and introduce impactful enhancements.
●Participation in diverse projects across segments such as E-commerce, SaaS, EdTech, ESG, CRM, among others, playing a crucial role from research to final delivery. Ensured excellence in achieving business objectives and meeting user needs.
● Development of prototypes (high, medium, and low fidelity) in Figma, providing clear and precise visual representations of proposed solutions for mobile and web platforms.
● Collaboration in defining pathways for New Products, Features, and MVPs, actively contributing to innovation and the continuous evolution of products.
● Creation of high-fidelity solutions/interfaces, following design best practices, with a focus on the "Mobile First" mindset.
● Conducting qualitative and quantitative research with stakeholders and users to identify pain points and opportunities, ensuring a comprehensive understanding of business rules.
● Designing interfaces for desktop software, web applications, and iOS and Android apps, adapting to the nuances of each platform.
● Generating navigation flows and wireframes to validate proposals for new features and products.
● Ensuring the quality of design deliverables for development teams, maintaining visual consistency and adherence to established standards.
● Handoff and transition to developers, monitoring results and providing ongoing support.
• Conducted qualitative research, mapping stakeholder and user needs to identify pain points and opportunities.
• Developed strategic planning, including roadmap definition and activity prioritization based on OKRs (Objectives and Key Results).
• Performed benchmarking and competitor analysis, assessing best practices and identifying areas for improvement.
• Ensured the product's technical feasibility by actively collaborating with the engineering team and cross-functional teams.
• Created user flows, sitemaps, and information architecture.
• Designed detailed prototypes and wireframes using Figma, ensuring a clear and accurate visual representation of proposed solutions.
• Contributed to the implementation of the platform's style guide.
• Facilitated usability testing, observing and analyzing user interactions with the product to identify areas for improvement.
• Conducted handoff processes and closely collaborated with developers for implementation.