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About
Versatile and accomplished Content Creator, Art Director, and Designer based in Toronto. With a career over several years, Gabriel has demonstrated his creative prowess in various roles and industries. His extensive experience extends to roles at We Are Social, Warner Bros. Entertainment and KraftHeinz where he has contributed to high-profile projects.
Projects
Redesigned the PODIUM experience from the website to social media and class video production.
Work Experience
Developing characterization to Canada’s most iconic food brands while creating viral and like-worthy content at the speed of culture. Utilizing skills in video and still production, editing and project management toward the exploration and creation of social channels for Kraft Dinner, Heinz, Kraft Peanut Butter and the Kraft Sauces US master brand.
Aided in the development of KH's in-house AI Image Generator. Using knowledge and continuous learning in Artificial Intelligence and artificial image renderings to help train the program.
Developing everything from multimedia advertising, packaging design, branding, websites and more.
Past clients and project brands: VVines Wines, Ciroc Vodka, Hotel X, SPINCO, Harlo Entertainment, Warner Bros., particpACTION, The Source, Cass&Zack Inc., Sensi Brands, Habitat Life, Fume Extracts, FCB Canada, Air Canada, Aeroplan, BMO, Kijiji, Florida Blue, Novartis Pharmaceuticals, Belair Direct, Barilla, Glad, OLG, Simplii, and Sobeys.
Producer and Project Coordinator on difrntXYZ Productions.
Freelance Broadcast Producer & Editor for SPINCO Podium.
Social media post design and content creation for Becel, Aperol, Grand Marnier, Appleton & Forty Creek
Brand experience and design for MoneyBag Vodka, Vvines Wine, SPINCO & SPINCO PODIUM.
Visual content development for MoneyBag Vodka, Vvines Wine, Hotel X (& restaurants), ThinkPro Security, SPINCO & SPINCO PODIUM.
Media buy & marketing distribution strategy (MB, HOTX, SPIN).
Event coordination & planning (MB).
Social media coordination, strategy & management (MB, HOTX, SPIN, SPIN PODIUM, Vvines, ParcAve).
Web design, upkeep & analytics analysis (HOTX, SPIN, SPIN PODIUM, MIMI Chinese, ParcAve, ThinkPro).
Broadcast video production & talent coordination for SPINCO PODIUM.
Explored creative solutions in pharmaceutical communications from digital motion banners to visuals aiding in understanding the product through symbolic artwork.
Fabric banners and online Samsung banners, signs that tell you that "this tablet is not for sale" and posters detailing all the ways you can shop... Let's just say I did a fair bit.
Created supplemental promo media for Looney Tunes Space Jam (2021) and Those Who Wish Me Dead. Client: Warner Bros.
Developing social media content, consumer experience packaging, photo editing, animation, and a plethora of other things for: Air Canada, Aeroplan, BMO, Kijiji, Florida Blue, Novartis Pharmaceuticals, Belair Direct, Barilla, Glad, OLG, Simplii, and Sobeys.
Packaging, branding, content creation, illustration and website design for: Sensi Brands, Habitat Life, Fume Extracts and Station House Cannabis