Gabe Santiago

Senior Creative / AD in Amsterdam, he/him

About

Brazilian-Canadian creative, currently pushing pixels and ideas at WeTransfer, in Amsterdam.

Past experiences → AKQA Berlin, Lululemon, DDB Canada, Tribal Worldwide, DDB Brazil, Camp Pacific and The&Partnership.

Selected clients → WeTransfer, Jungle, Swatch, McDonald's, Mini, Lululemon, Adobe, Dr. Oetker, Tourism BC, Telus, and Olympikus.

Projects

2023

Jungle: Back on 74 at WeTransfer

WeTransfer teamed up with British band Jungle on an ambitious collaboration to produce an entire visual album, create a first-of-its-kind interactive music video for their hit single, “Back on 74,” and a brand campaign to show how Jungle used WeTransfer to turn an idea into reality.

2022

Ideas Report 2022 at WeTransfer

Does the dream creative job really exist? With growing numbers of creatives feeling burnt out, underpaid, and overwhelmed by the industry, the 2002 report examines the tension between perception and reality. We spoke to 6,500 creatives about the very real cost of their dream jobs, and why the next-gen are prioritising joy.

2021

Ideas Report 2021 at WeTransfer

Has the creative world as we know it changed for good? With a glimpse of normalcy appearing on the horizon, we take a closer look at the world we’re returning to and uncover some seismic shifts in creative power. 10,000 people help us paint a picture of new leaders, new challenges, and new ideas.

2021

Swatch.com at AKQA Berlin

As an extension of the brand, Swatch.com is meant to be an expression of its joyful, bold personality. Using brand visuals as graphic elements to make the experience uniquely Swatch and combining bold typography, smart colour blocking, and contextual imagery we ensured the product remains the hero of the experience.

2017

McDonald's Weekends at DDB Canada

When summer arrives, so do those weeks that seem to drag on forever. Filled with long, slow days spent waiting for the weekend to arrive.

To play off of this anticipation, we created a series of 20+ fun animations that counted down the days to the weekend. Each video featured a different weekend activity, and showed how McDonald’s products fit your weekend plans, no matter what they may be.

Animations by Wonderlust