Longevity company on a mission to transform the way we think about skin
[2020]
The Challenge
I joined the OneSkin team in 2020 after the company completed five years of research. I was brought onto the project to launch the e-commerce, the new brand, and its first product, designed to reduce skin’s biological age. I was responsible for implementing the business’ Go-to-Market strategy.
The Opportunities
OneSkin created a new habit of consumption in the beauty and longevity market, with a product focused on reducing skin’s biological age from the inside out. The OS-01 Face was their first and only product at launch, so I needed to build a one-product e-commerce.
The Proposal
OneSkin's product is backed by science, with a patented peptide as its main ingredient. This called for a more minimal approach in the e-commerce's design, more in touch with the brand’s science and lab traits.
In addition to the e-commerce, here are some marketing assets I created for OneSkin.
The Results
OneSkin sold over USD 1,200,000.00, 88% of which in subscriptions, in just one year and a half since the product's launch. It has over 80% retention from its subscribers.