Hi there, I'm Vas and I'm a senior / lead level remote Product Designer with over 6 years of experience in the industry.
My journey has taken me through various domains, from fintech and crypto to eCommerce, SaaS, and data.
I'm a self taught designer and my journey began with a passion for User Experience Design, and my insatiable curiosity propelled me into the realms of Product Design, Graphic Design, and Front-end Web Development.
When it comes to my design philosophy, I firmly stand by the tenets of functionality and design principles.
Every element in my work is meticulously crafted with a purpose, a rightful place, and unwavering relevance. You won't find any design fluff here. I make sure that every piece of work is not only user-friendly but also aligns seamlessly with your business objectives and seamlessly weaves into your brand's storytelling.
When not designing and building side projects you'll find me surfing and creating surf and travel content.
Projects
Work Experience
Currently working as Principal Product Designer at my own little agency Nordlean.
I have worked in both Design and Development projects with clients that include Selfridges, UCL, Zsah and more
I've worked on:
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Web App Designs
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Mobile App Designs
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Dashboard Designs
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Tableau Extensions
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React Native Development
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ReactJS Development
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NextJS Development
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UX Design
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User Research
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UI Design
Currently working as Head of Design at Rosetta AI and managing a small design team of 2 as well as guiding and executing overall design and experience strategy.
I've worked on:
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Marketing Website Design
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Content Modelling for Marketing Website
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Web App Design from scratch
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Remote Team Management
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Design Workflows and Operations
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Design System Design
Worked as freelance Product Designer at Zsah for 3 months in early 2021.
I've worked on:
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Web App Design
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Tableau Extension Design
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Data-heavy dashboard design
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Isochrones and map controls design
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User Research
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Customer Journeys and Flows for a production application
Worked with the in house Selfridges UX team and agency teams to research and improve the whole Selfridges customer experience from optimisations and BAUs to mobile app improvements and greenfield projects.
I've worked on:
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Careers website re-design
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E-commerce Store Conversion Rate Optimisation
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Native Mobile App Design
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UX Design
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UI Design
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User Research
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Charity website re-design