Zach Frechette
Content & Communications in New York, NY
About
I’ve spent the last two decades using stories to build brands—my own, in house, and for clients—as a founder, brand strategist, and editorial director. I help nimble teams find their brand footing and use it to make content that resonates.
Work Experience
I operate a consultancy that helps creative businesses tell big stories and build resilient brands. I distill complex ideas across disciplines into persuasive narrative moments—for internal and external audiences, in all mediums. I specialize in:
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Content & Editorial
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Communications
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Brand Strategy
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Creative Direction
I’ve helped companies launch, raise money, raise their profile, grow, pivot, go public, and stand out. Clients include Collab Fund, Surf Air, Ways & Means, Judy, Hedley & Bennett, and Sonos.
The Black Tux sets a new standard for formalwear rentals. I focused on creating content and experiences to coach customers through life’s biggest moments—including the Groom’s and Groomsman Guides, which turned curious window-shoppers into confident consumers—managing external communications, and building practical internal tools (Brand and Culture books) to scale the company with intention.
Quarterly Co. was a subscription box company powered by influencers. It connected cultural icons and creators to their most loyal fans and followers through a tangible, curated care package of their favorite things. I grew it from my living room to $10M in annual revenue and tens of thousands of delighted subscribers. Venture funding from Collab Fund, True Ventures, SV Angel, and Initialized Capital.
GOOD started life as a pro-social, design-forward print magazine devoted to people and organizations doing well by doing good, and evolved into a online media company, vibrant community, and thriving agency business. I established the editorial vision and brand ethos that led to over $1M raised for nonprofit partners, 50K+ subscribers, and national magazine awards.
Projects
A short periodical distributed inside the Sunday New York Times celebrating the companies in Collab Fund's portfolio bringing planet-improving technologies out of the lab and into the mainstream. Freestanding newsprint insert.
Collab Fund is a leading source of capital for entrepreneurs pushing the world forward. This publication—featuring the people, organizations, and ideas at the intersection of profit and progress—helped them built trust and stand out. Print magazine and website.
A multidisciplinary, organization-spanning project in collaboration with 21st Century Brands to create a foundational reference for faster and more consistent brand decision making. Multimedia deck.
A modern reimagining of an inflight/online magazine for a member’s-only airline emphasizing community and sustainability. Print magazine, blog, social media, and collateral.
An extensible toolkit for telling consistent stories that build trust and deepen relationships, distilled from complex inputs across disciplines within the company. Digital deck.
An operating system for the workplace that articulates and supports a strong internal culture led by values and vision. Stories-format online deck and companion social media account.
A cheeky and playful companion to The Grooms Guide, focused on preparing groomsmen for their supporting role on (and leading up to) the big day. Print booklet and website.
A down-to-earth antidote to the frilly, Pinterest-centric model of contemporary wedding planning that advocates for grooms to be more deeply involved (and look good doing it). Print book and website.