Franco

Franco

Product Designer in Remote, He/Him

About

I'm a seasoned Product Design Leader with a track record of over 15 years in the industry. Throughout my career, I have been at the forefront of driving innovation by seamlessly bridging the worlds of design and development.

I thrive in dynamic startup environments and have a passion for building and scaling Design Teams. In my previous role, I led the establishment of a Design Team from the ground up for a fast-growing startup. Through my hands-on and empowering approach, I nurtured and mentored a group of talented designers, fostering a culture of creativity and collaboration. As a result, our Design Team became an integral part of the company's success, accounting for 30% of company hires and contributing to a 226% increase in company revenue.

Beyond my professional engagements, I am also deeply committed to mentoring aspiring Product Designers globally. As a recognized top mentor, I have had the privilege of guiding and supporting designers from diverse backgrounds.
In addition to my extensive experience, I bring a unique perspective to the table due to my background as a software developer. This technical expertise allows me to speak the language of developers fluently, facilitating seamless collaboration and efficient iteration between design and development teams.

Awards

2022

Awarded one of the 100 Most Impactful Mentors of 2022 by ADPList, Helping over 150 Product Designers on their career paths.

Work Experience

2022 — Now
Principal Product Designer at Stealth Startup
Remote

• Play a key role in a Web3 project, assisting the company in developing the optimal Minimum Viable Product (MVP) and identifying Product Market Fit.
• Collaborate closely with the founding team, to understand requirements, prioritizing features, and ensuring alignment between the product vision and design execution.

2021 — Now
Remote
  • Over 200 mentorships with Product Designers from more than 20 different countries. Topics ranging from creating a career path to process improvement, to dealing with conflict in the workplace.
  • Top 1% Mentors Globally 6 months in a row.
  • Awarded 100 Most Impactful mentors of 2022.
2020 — 2022
Buenos Aires

• Led the successful growth of the team, expanding it from 5 to over 20 skilled UX and UI designers.
• Developed and implemented a dynamic design process that allowed for adaptability and scalability, ensuring efficient workflows and high-quality outcomes.
• Mentored and guided a group of 20 designers, fostering their professional development and equipping them with valuable insights into industry methodologies and best practices.
• Facilitated a collaborative and knowledge-sharing environment, promoting the exchange of ideas and fostering a culture of continuous improvement.
• Played a pivotal role in enhancing the team's productivity, creativity, and overall design capabilities.

2022 — 2022
Remote
  • Collaborated directly with the Chief Product Officer (CPO) to define and support the product/UX mission, vision, and strategy, aligning them with the overall business objectives.
  • Achieved a 23% increase in connections between companies and candidates through strategic enhancements.
  • Revamped the Search experience functionality, resulting in a substantial improvement in candidate findability by over 100%.
  • Conducted in-depth research and analysis to identify user needs and pain points, translating them into actionable insights that informed product improvements and feature enhancements.
2018 — 2020
Buenos Aires
  • Successfully established and led a team of 13 talented UX and UI designers, providing mentorship and fostering a culture of User Experience excellence within the company.
  • Led user research initiatives and facilitated engaging Design Thinking workshops, driving a user-centered approach to product development and innovation.
  • Acted as an Innovation consultant, collaborating with clients in the Banking, Insurance, Health, and Retail industries.
  • Provided strategic guidance and expertise in identifying innovation opportunities and designing customer-centric solutions.
  • Contributed to the development and execution of design strategies, leveraging knowledge and experience to drive success and digital transformation.

Features

2022

Discussed the controversial topic of UX vs Product Design, the state of maturity in the industry and how to become a successful Product Designer.

2021

A topic I became obsessed in the past two years: We discussed What’s DesignOps and how to start a DesignOps practice at your company.

2021

I was invited to “Todo por la Tarde” to talk about how people can transition or start their career in UX Design, either for free or on a budget.

Volunteering

2012 — 2013
Buenos Aires

Working as Vice President in AIESEC was one of the most intense working experiences I had. As member of the committee board we had over 100 people in charge in 3 cities, and I was the final responsible for two of those cities.
This intense experience taught me a lot about teamwork, on how to be a leader and motivate people to work through leadership and example.
Besides that, my job role included

  • Analyzing new the feasibility of opening new committees around Argentina.
  • Educating new members.
  • Create systems to improve the data handling inside the committee and with other local committees in the country.

Certifications

2019

UX-PM3-0744-CL20-057

Contact

LinkedIn
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