About
hi! i’m francesco — an interdisciplinary product designer, design lead, and mentor with experience in growth, building 0-1, and go-to-market strategies.
i’ve designed compelling physical and digital products over the last decade to help users consume content thoughtfully, access education, and foster communities. i believe design and creativity can help solve meaningful problems, and incrementally improve the lives of all humans and species on earth.
currently, at spotify’s r&d teams. previously at early-stage startups, community at openideo, and as a consultant for ideo, youtube, meta, google, et al.
Work Experience
Entrepreneurial designer and leader, shaping zero-to-one product growth experiences, like SEO experiments on open.spotify.com, Daylist, and Birthdays. Featured on The New York Times, Techcrunch, Forbes, Mashable, et al.
Led design to build 0-1 products, including a new brand, websites, iOS beta on Testflight, and go-to-market MVP. Ranked as "most notable app" on the App Store upon release and featured in articles in the NY Times, Forbes, and Newsweek.
Led a design studio connecting ideas, people, and organizations to co-create impactful solutions. Worked with founders, early-stage startups, agencies, and non-profits in the product-market fit stages to envision, craft, and deliver business and consumer products.
Co-led a chapter of 300 members through participation in 10+ projects across 22 events for 5+ design challenges with over 8 partnerships, including General Assembly, Starbucks, World Centric, and UC Berkeley's Haas Business School and Greater Good Science Center.
Led team of designers and consultants for healthcare and office workplace projects between $2-60M in budget, serving 100-10K+ users across millions of square feet of urban and campus redevelopment projects for large organizations like Ideo, Youtube, Facebook, Google, and Stanford.
Projects
A product experience that celebrates users on their birthdays by gifting a personalized generated playlist that the user can co-create with Spotify.
Hyper-personalized playlist that changes with you throughout the day featuring unique titles and tracks that you know and will love.
A platform built by authors and readers to transform the way we connect around books.