About
hi! i’m francesco — an interdisciplinary product designer, design lead, and mentor with experience in growth, building 0-1, and go-to-market strategies.
i’ve designed compelling physical and digital products over the last decade to help users consume content thoughtfully, access education, and foster communities. i believe design and creativity can help solve meaningful problems, and incrementally improve the lives of all humans and species on earth.
currently, at spotify’s r&d teams. previously at early-stage startups, community at openideo, and as a consultant for ideo, youtube, meta, google, et al.
Work Experience
Entrepreneurial designer and leader, shaping zero-to-one product growth experiences, like SEO experiments on open.spotify.com, Daylist, and Birthdays. Featured on The New York Times, Techcrunch, Forbes, Mashable, et al.
Led design to build 0-1 products, including a new brand, websites, iOS beta on Testflight, and go-to-market MVP. Ranked as "most notable app" on the App Store upon release and featured in articles in the NY Times, Forbes, and Newsweek.
Led a design studio connecting ideas, people, and organizations to co-create impactful solutions. Worked with founders, early-stage startups, agencies, and non-profits in the product-market fit stages to envision, craft, and deliver business and consumer products.
Co-led a chapter of 300 members through participation in 10+ projects across 22 events for 5+ design challenges with over 8 partnerships, including General Assembly, Starbucks, World Centric, and UC Berkeley's Haas Business School and Greater Good Science Center.
Led team of designers and consultants for healthcare and office workplace projects between $2-60M in budget, serving 100-10K+ users across millions of square feet of urban and campus redevelopment projects for large organizations like Ideo, Youtube, Facebook, Google, and Stanford.
Projects
A product experience that celebrates users on their birthdays by gifting a personalized generated playlist that the user can co-create with Spotify.
Hyper-personalized playlist that changes with you throughout the day featuring unique titles and tracks that you know and will love.
Crafting experiments that put users first with solutions to grow open.spotify.com
A platform built by authors and readers to transform the way we connect around books.