I led growth at Waitwhile, a leading customer flow management platform with 1,300+ customers including IKEA, LVMH, Staples, Costco...

In this role I had the opportunity to build a full stack growth team from scratch, including marketers, analysts, PMs, and designers. Some of our achievements include:

• Reinventing Waitwhile's self-serve onboarding experience and introducing triggered comms which tripled our activation rates
• Rebuilding our pricing & packaging strategy, resulting in a 2x increase in paid subscriptions
• Growing upmarket by establishing a successful PLG motion in partnership with Sales, doubling the size of our Enterprise business in 18 months.

I joined Figma at the beginning of the pandemic to build their demand gen function, scaling it from zero paid marketing investment to a highly profitable ABM program generating 200 MQLs and $XM pipeline / mo.

I joined the G Suite team to build an SMB-focused product marketing group focused on defining the global GTM strategy for G Suite in the SMB segment, including narrative, pricing & packaging, promotions, and sales/partners enablement. I initiated a cross-functional collaborative group with the Ads and Geo team which resulted in an SMB-focused company OKR for 2020.

I also led the entire G Suite Product Marketing team (a group of 20 marketers) for 6 months ahead of a VP leadership hire, reorganizing the team in partnership with PM leadership, initiating the rebranding strategy into Google Workspace, and launching Google Meet in the early days of the pandemic.

Initially brought to the US to scale the Google Partners program across the Americas, I made my way up inside the Google Ads SMB team, ultimately leading a team of 30 marketers in charge of our SMB acquisition and same-store growth marketing programs in the Americas, across SMB segments (mid-market, agencies, longtail) and products (Google Ads, Google My Business).
My team consistently delivered >25% Y/Y growth on a $XB business.

I was asked to move to Canada to build the AdWords acquisition marketing team there. I built a rockstar team of 4 marketers (including the future Country Marketing Manager), doubled the revenue impact from our AdWords acquisition marketing campaigns, invested a lot of time building co-marketing initiatives with various local brands (from the early Shopify team to RBC), and eventually launched Google's first ever channel marketing program - Google Partners - which ended up being my ticket to the US after 3+ years in Canada.

I was one of Google's first marketers in France, initially hired to develop partnership marketing efforts with institutions like La Poste/Coliposte, Century 21 or SFR to accelerate AdWords acquisition efforts in France, launching, and ended up launching one of Google's first SMB-focused telesales teams.

I worked on various B2B marketing projects for clients in the telecom industry across Europe and North Africa: Orange France, Orange UK, Vodafone UK, Tunisie Telecom...

We established and scaled Figma's Enterprise ABM program from 0 to 200+ Marketing Qualified Leads (MQLs) per month, while keeping the cost/MQL constant. We established a performance marketing infrastructure including target account identification and enrichment, lead scoring and nurturing, conversion tracking, optimization, and reporting.

We organized the consumer launch of Google Meet in 2 months after covid started, unbundling what was previously known as Hangouts Meet from G Suite.

We partnered with other Google SMB teams (Ads, Geo, consumer Gmail...) to generate $XXXM cross-selling opportunities for G Suite. We established a company OKR to structure and encourage such collaboration across SMB-focused teams.

We launched the new global marketing website for Google Ads, as part of the rebranding of AdWords into Ads. Through user testing and iterative experiments, we delivered a 20% increase in signup rate from the previous version of the website.

My team contributed to deliver $XB in new business revenue in the Americas, growing +25% over a period of 16 months.

Major in Telecommunications: Coding Theory and Applications, Digital Communications, Secure Communications, Electro-Optics
Minor in Mathematical Finance: Stochastic Processes, Numerical Methods in Finance, Finance and Investments, Macroeconomics

Upleveling my analytics skills by working towards the Data Analyst certification on Datacamp, including SQL, Python, and data science courses.