Flo Merian
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Flo Merian

How Documenso launched on Product Hunt

When you start prepping a launch on Product Hunt, you may read here and there great stories, how-tos, and step-by-step guides. This is another, different story.

I had the opportunity to work with the Documenso team on their launch. We reached #1 Product of the Day although we didn't apply most of the pro tips you may read on the Internet.

Some lessons learned:

  • You don't need a 4-week plan;

  • You don't need to launch on a Tuesday, Wednesday or Thursday;

  • You don't need to cold outreach people.

how not to launch on Product Hunt (and reach #1 Product of the Day)

you don't need a 4-week plan

We started working on the topic 1 week before the launch. 1 week. We created a Coming Soon page and hosted an AMA session.

you don't need to launch on a Tuesday, Wednesday or Thursday

Reportedly, Product Hunt has the highest traffic/visibility on Tuesdays, Wednesdays, and Thursdays. We launched Documenso on a Sunday.

you don't need to cold outreach people

We didn't send any direct messages or email newsletters. We did post and repost extensively on Twitter / X on launch day though:

  • 10 posts,

  • 18 reposts.

wrapping up

When launching Documenso on Product Hunt, we didn't check the lists you may find here and there. We didn't plan 4 weeks in advance. We didn't launch on a weekday or send direct messages.

The results?

  • 747 upvotes,

  • 127 comments,

  • #1 Product of the Day,

  • #9 Product of the Week,

  • 700+ GitHub stars,

  • 2.5K DUV.

You may wonder what my #1 lesson learned launching on Product Hunt is. Here's the secret:

Enjoy your launch day.

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