Open to new challenges
About
I’m Flo, a digital product designer and product strategy leader. I deliver intuitive experiences that solve complex needs and make people happy.
After growing up in Berlin, I co-founded Tapi in Wellington, live in Sydney and am about to move to Melbourne.
I’m currently open to full-time employment, contract work, consulting and mentoring
Work Experience
As Head of Design, I recruited Tapi's inaugural UI/UX design team, tailored to the environment of a dynamic, fast-paced tech startup.
We delivered a range of projects that helped grow the customer base, increase user satisfaction and expand revenue streams, including:
- launching new B2B2C products like landlord insurance and a buy-now-pay-later (BNPL) service
- designing Tapi's first B2C mobile app targeting a new audience of end users
- managing a comprehensive design overhaul by establishing a versatile design system and revamping Tapi's entire UI, positioning the platform for growth at scale
- introducing a refreshed web app interface, ensuring more intuitive navigation and faster access to core features
As founders of Tapi, we've created a foundational ethos of user-centricity and strong cross-team collaboration. Upholding those values, I've led my design team by emphasising user research and gathering invaluable feedback from stakeholders in our growing sales, customer success, product management and engineering teams.