About
As a product designer on Community Safety at Lyft, I look for opportunities to create safer interpersonal experiences for anyone who uses the app. Company-wide, this involves ad-hoc consulting, developing frameworks and resources for others, presenting to our product, design, and engineering teams, and finding opportunities for collaboration.
Within our safety org, this involves focusing on various projects within the safety space. This includes safety feature awareness, privacy, risk mitigation, incident detection, and reporting.
Before Lyft, I worked at another marketplace company, GoFundMe. There, I worked on every aspect of the product. Payments and withdrawals, community interactions, internal risk tooling, storytelling and campaign creation, marketing experiences, and campaign management on iOS, Android, and web. I spent a year and a half managing the design team and representing design as its leader, managing five direct reports while also leading redesigns of the core GoFundMe experience, the public campaign page and the donation funnel.
Side Projects
A travel recommendations app. Share your favorite bars, restaurants, and attractions with friends.
Features
"GoFundMe’s new site is designed to make you give more, faster". Feature on GoFundMe's experience change in 2019.
Work Experience
Currently working on safety-focused features within the Lyft apps for both driver and rider experiences, safety reporting, safety education, and also consulting directly with many other teams on safety improvements to their products.
Also spent time leading product design for consumer insurance and financial safety within the Risk Solutions organization. Designed and launched the Lyft Insurance Marketplace, which allows Lyft drivers to compare and purchase coverage from multiple partners in the iOS, Android, and web experiences.
Took on design leadership for the company while assisting with the rebrand of Crowdrise to GoFundMe Charity. Maintained product design focus and started to contribute to formal design leadership, process and organizational design. Directly managed all other designers. Led the redesign of the GFM system identity and new fundraiser page. Led the redesign of the logged out experience in collaboration with SEO team. Worked cross functionally to improve design calibrations and ladder system, establish new design values and principles, and established an onsite research recruitment process.
Took inventory of the current status and complete responsibilities of the design function to improve the clarity of the role company-wide. Advocated and led hiring for two open roles, and also secured headcount for two additional roles to grow the team. Collaborated with top-notch external brand agencies such as Chermayeff & Geismar & Haviv regarding brand vision.
Hired as the second designer at GoFundMe. Contributed to various brand and product design projects.
Utilized qualitative and quantitative data to iterate on existing experiences and proposing new functionality. Worked collaboratively with product, engineering, executives, and data science to brainstorm, propose, launch, and learn. Internationalized the product for expansion into new markets. Started a meetup with other product designers at companies in Redwood City, such as Evernote, SumoLogic, and Shazam.
Worked with multiple clients across the United States, Canada, and Australia as an independent designer.
Certifications
Graphic Design Trade Certificate