About
Multi-discipline graphic designer from London. Currently working as a Senior Brand Designer for WeTransfer's Creative Studio. Previously the Design Lead at Solo Coffee. Experience includes design direction, identity work, motion graphics, editorial and digital design, and illustration.
Select clients:
Adobe, Apple, Bureaux, House Captain, Nike Labs, Nikon, Notion, Shutterstock, Solo Coffee, The North Face, Tour De Moon, Warner Bros., WeTransfer, WePresent, Woolmark, Zalando.
Contact
Work Experience
Projects
Design and art Direction for WeTransfer's 2024 campaign for their new Pro subscription tier. The concept centres around what it means to be a creative professional, the 'pro' mindset, and whether any of us are even 'pro' at all. The campaign features stylised Pro lettering throughout, representing the wide spectrum of creative professionals. Everything was created in-house by the WeTrasnfer Creative Studio, partnering with motion studio Buck for some of the films and additional Pro lettering.
Design direction and graphic treatments for The North Face's heritage campaign, in partnership with Zalando. The campaign features model photography and product flatlays combined with archive catalogue scans spanning 1960s-2000s. Photography by Louis Beaver; motion work by Flávio Lourenço.
This identity was created to accompany the relaunch of WeTranfer's Advertising arm. Being data-led, the aim was to form something bold and easily consumable; a tool to elevate language and data as simply as possible.
Talk to the Moon is an immersive web experience, built for Tour De moon in collaboration WeTransfer, allowing users to have a conversation with ‘the Moon’.
The visual direction, user experience and interface were built from the ground up, with generative visuals, chat functionality and voice-to-text built in. The site was initially launched on WeTransfer, and was built on web for both Desktop and Mobile.
Awards:
↗ Creative Review Annual 2023: Honourable Mentions - Design
↗ The Lovie Awards: Silver Winner
Solo Coffee are a London-based cold brew coffee startup. When working there as a design lead, I was tasked with expanding the design of their identity, introducing new products, and rethinking the visual approach to their marketing as the business scaled.