My little cat named Eevee helps me develop my projects, when she is not on top of my computer...
About
Brazilian Product Designer, currently working at Stone, a financial solutions and payment methods platform, where I work on our users' checkout experience and integration with Stone Co. products.
With over 5 years of experience, I've worked with interface and experience design, digital design, design systems, no-code development and mentoring programs. My latest personal project was Durves (durves.com), an online platform using Javascript to generate point patterns with curves, helping other designers build their assets.
Tools:
Adobe Plataform, Figma, Hotjar, Miro, Jira, Notion, Whimsical, Maze Design, Marvel, Webflow.
Skills:
Visual Design, UI Critique, Design System, Usability Testing, Design Sprints facilitation, Wireframe, Prototype, Competitor Analysis, User flows, Sitemap, Journey map, Personas, Agile Enviroment, Front-end Development
Work Experience
Responsible for developing and improving the checkout, payment link and sales area products for Stone products.
By redesigning the payment link product, we managed to increase Pagar.me's active base by 5% and TPV by 17%. At Stone, the active base increased by 6% and the TPV by 16%. We were also able to reduce the time it takes to create Pagar.me payment links from 1min 1s to 18s, reflecting the improved experience with a focus on customers who create payment links in bulk.
WinSocial is a digital platform specializing in the inclusion of risk groups and the involvement of clusters in the life insurance product. The aim is to promote healthy attitudes for its customers, offering benefits to those who renew their plan with good health metrics.
I was responsible for developing and improving the products in the life insurance app and redesigning the organizational website, handling the end-to-end design processes with the product and development teams. During my involvement in the development of the new institutional website, we managed to increase the number of leads captured by 30% and the conversion of leads into clients by 12%.
Weni is a platform for developing chatbots with artificial intelligence that has operations in several countries around the world, with high-profile clients such as UNICEF and Stone.
I was responsible for unifying the experience of the existing web platforms, leading and building the new design system, unnnic., which would be the basis for all the products used, improving the flow of work between the teams, and consolidating the company's new brand, as well as building the new institutional page that reflected all the movement towards maturing the brand.
Trakto is a start-up whose main product is an online graphic editor, focusing mainly on entrepreneurial users so that they can create art quickly and practically for their businesses.
I was responsible for creating Trakto Links, one of the platform's most widely used features. I also contributed to the creation of a whitelabel journey within the editor for a printing client. I had a brief stint at the company's design system, Kamaleon, where I was able to contribute to the handoff of some key components.
EngApp is a digital innovation and agile software development company that combines innovation processes, UX design and cutting-edge technology.
I was responsible for building urban mobility applications and projects related to tax accounting. My responsibilities mainly revolved around keeping the product and development team in line with the functionalities we were developing, as well as handling all the design processes of the projects we were responsible for from end to end.
Development of graphic pieces for advertising in physical and digital media.
Side Projects
umpontoseis is a digital agency from Alagoas that develops the design of digital products.