Filipe Esteves

Filipe Esteves

Product Designer in Brazil, He/Him

My little cat named Eevee helps me develop my projects, when she is not on top of my computer...

2 years ago


Brazilian Product Designer, currently working at Stone, a financial solutions and payment methods platform, where I work on our users' checkout experience and integration with Stone Co. products.

With over 5 years of experience, I've worked with interface and experience design, digital design, design systems, no-code development and mentoring programs. My latest personal project was Durves (, an online platform using Javascript to generate point patterns with curves, helping other designers build their assets.

Adobe Plataform, Figma, Hotjar, Miro, Jira, Notion, Whimsical, Maze Design, Marvel, Webflow.

Visual Design, UI Critique, Design System, Usability Testing, Design Sprints facilitation, Wireframe, Prototype, Competitor Analysis, User flows, Sitemap, Journey map, Personas, Agile Enviroment, Front-end Development

Work Experience

2022 — Now
Sao Paulo, Brazil

Improving checkout and payment links products.

2021 — 2022
Rio de Janeiro, Brazil

WinSocial is a digital platform specialized in the inclusion of risk groups and cluster engagement in the life insurance product. The goal is to promote healthy attitudes for its customers, offering benefits to those who renew the plan with good health metrics.

During my participation in the development of the new institutional website, we were able to increase the amount of lead capture by 30% and conversion of leads into customers by 12%.

2020 — 2021
Maceió, Brazil

Weni is a platform for developing chatbots with artificial intelligence that has operations in several countries around the world, with high profile clients such as UNICEF and Stone.

During my journey at Weni, we were able to unify 3 products into one and developed the new institutional page, which ensured ease and increased sales of the product. This was possible with the help of unnnic., which ensured the speed of development of the platform and increased visual consistency between the interfaces.

2020 — 2020
Maceió, Brazil

Trakto is a startup whose main product is an online graphic editor, with a main focus on entrepreneurial users, so they can create artwork quickly and conveniently for their business.

While at Trakto, I was responsible for the interface development, aligned with the developers, of Trakto Links, today the most used feature of the platform and largely responsible for the conversion of users.

2019 — 2020
UI/UX Designer at EngApp
Maceió, Brazil

EngApp is a digital innovation and agile software development company that combines innovation processes, UX design and cutting-edge technology.

EngApp was my first experience as a product designer and was essential to my professional development. I was able to participate in large and small projects in many different niches. During my participation I learned, mainly, how to develop my solutions in a fast way and maintain a clear and efficient communication with the development team.

2013 — 2016
Graphic Designer at Freelancer

Development of graphic pieces for advertising in physical and digital media.

Side Projects


umpontoseis is a digital agency from Alagoas, Brazil, that develops the design of digital products. The processes are elaborated end-to-end during the conception of the client's product, from research for discovery and definition of needs to final delivery and monitoring of product metrics after launch.



Digital Business Metrics from PM3
HXconf 2022 from Design From Human
Desgn System Specialist from Meiuca
2021 — 2024
Google Analitycs for Beginners from Google
Design System & Ops from Meiuca


2023 — Now
Digital Marketing at Descomplica
2018 — 2021
Information Systems at Instituto Federal de Alagoas
Maceió, Brazil
2016 — 2017
Computer Science at Universidade Federal de Alagoas
Maceió, Brazil