Estefani Mauro
Estefani Mauro

Grocery App

The project required understanding the different roles on the business level.

Understand the user behavior:

Due to time constraints, the user research workshop didn’t happen. However, we managed to understand the main features of the target audience by interviewing some pilot users and asking them the right questions. Turned out that they feel very busy and pressured by their jobs. They all rely on their smartphones to manage daily life. So, why not offer simple steps to solve a daily problem through an app?

My role

  • User flow definition

  • UI Design

  • Presentation with client

Features

  • Shared list: with other members can make their experience easier, What if you could have a supermarket list shared with your flatmates?

  • Meaningfull filters and search options according to user needs

  • Wishlist with “common bought” items that make it easier to repeat the purchase.

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