About
🎨 I'm a brand creative director with 13 years of experience creating, developing, and implementing top international brands.
🏢 I previously worked at Interbrand, Lambie Nairn, and Nuño de la Rosa. I have worked with a range of clients, including Alsa, Telefonica, Repsol, SEAT, Ron Barceló, Jio, and Dubai Holding.
🎓 I hold a Master of Marketing Management from the Istituto Europeo di Design.
💻 I am currently working as a Brand Creative Director at WooCommerce, part of Automattic.
Projects
Work Experience
Automattic is the company behind well-known digital brands such as WordPress.com, Tumblr, and WooCommerce (among others). It powers 40% of the Internet. I'm part of the WooCommerce team, an open-source commerce plugin for WordPress used by over 4 million stores worldwide.
Here I started as a Designer and evolved until my current position. I’m responsible for transforming brand strategy into the visual universe working closely with the strategy team to execute creative design solutions that successfully communicate the client’s objectives.
I became Brand Guardian for Telefonica and its commercial brands (Movistar / O2 / Vivo) while also working on a wide range of projects such as DownMadrid, Atento, and ElevenPaths. An important achievement was to work from Riyadh helping the team to set up the brand guardianship program for Saudi Telecom.
I started as a Junior Designer in a design boutique, where I began developing my creative aptitude in branding while working with small-medium enterprises to create their identities.
Education
Volunteering
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Awards
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