• Lead the design of unified messaging, contributing to the design system and facilitating adoption of our new messaging framework across the design and product teams.
• Lead the design and strategy of unified onboarding which resulted in a successful experiement and eventual 100% rollout.
• Mentors and supports intermediate designers on the team with their projects and personal growth.
• Collaborates with teams across Wealthsimple to ensure experiences are unified, consistent and impactful.

• Designer on the Merchant Design team who lead experiences for Loyalty, Ads and Customer Relationships. Projects contributed to over $18million incremental revenue for Uber.
• Active interview panelist contributing to hiring and staffing conversations.
• Lead the creation of a 12 month vision for Loyalty and Customer Relationships.
• Created resources and materials to improve product, engineering and design collaboration.
• Lead and facilitated a monthly design update that showed all the work in progress across the Uber Eats design team which was sent out to over 5,000 employees internally.
• Contributed a design perspective to road mapping and strategy conversations.

• Designer on the Money Design team who lead Cash Economics and Uber Credit. Projects lead to over $70million in revenue in 12 months.
• Lead and initiated our internal design team newsletter which was sent out internally to over 5,000 employees.
• Lead, organized and MC’d Uber Design Nights – a quarterly public event with over 200 attendees each event.

I started teaching product design on YouTube in 2019. My channel has grown to over 50,000 subscribers and I'm so grateful to be able to help other designers kickstart their design careers.

Design Life is a podcast about design and side projects for motivated creators. It was born after your hosts, two serial side project addicts, saw a gap in the podcast market for a conversational show about design and the issues young creatives face, that was hosted by two women.

We know how difficult and stressful it can be to land your first design job. What can you do to stand out and embrace your uniqueness? How do you discover your values and what you want out of your career? These are some of the questions we’ll be working through together. as well as sharing advice on preparing your portfolio, writing successful case studies, and nailing take-home assignments.

Femke is a product designer at Uber working within Uber Eats on restaurant tooling.

Previously she'd worked on the driver experience focusing on money and payments across the world. You can often find Femke creating videos on YouTube, hiking around Ontario or cycling.

She's passionate about giving back and teaching early stage designers how to kickstart their design career. Femke currently lives in Toronto, Canada.

As designers we’re often designing with a particular user in mind, but what if that user is mostly unknown to you?

Femke will share her experience designing products for different cultures, balancing user and company needs, while uncovering some mistakes, research and learnings along the way. You’ll walk away with some practical advice on how to approach designing for a foreign market.

Femke and Charli of Design Life Podcast talk shop on leveraging side projects outside a day job and how to scale those projects with consistency.

We discuss Femke’s career journey, her process, and how she became a product designer. We chat about her day-to-day at Uber Eats, her video on the take-home assignment, and how she approached the challenge.

Why the comfort zone holds you back with Product Designer at Uber Eats, Femke van Schoonhoven