About
Innovative and seasoned Branding & Visual Designer with a passion for crafting compelling visual identities. Demonstrated expertise in creating impactful brand experiences and collaborating with diverse clients. Committed to delivering excellence through a combination of creativity and strategic thinking.
With a robust background spanning several years, I have successfully collaborated with diverse clients across various industries, helping them communicate their unique stories through innovative design.
My journey has equipped me with a deep understanding of the power of branding and the ability to translate complex ideas into visually striking logos that leaves a lasting impression.
Contact
Work Experience
Recently founded a studio where I'll be helping small and mid-sized companies tap into the specific emotions their customers know and love through cohesive brand strategy and brand identity design, from 2024.
*Brand Identity Creation: Develop visual elements like logos and color palettes that capture and represent the essence of a brand.
*Client Collaboration: Work closely with clients to understand their vision and preferences, ensuring the design aligns with expectations.
*Market Research: Conduct research on industry trends and competitor branding to inform design decisions and create a standout brand identity.
*Consistent Branding: Maintain visual consistency across various brand touch-points for recognition and coherence.
*Business Development:Manage business aspects, including marketing services, acquiring clients, and handling projects timelines and budgets.
Designed and delivered over 100+ identities for startup companies and consumer package goods. I also initiated and implemented weekly design critiques in the design team cultivating a feedback culture.
Responsible for visual design, collaborating with editors and photographers to art direct the overall visual narative of the editorial.
Education
Integrate Product management concepts across business units that enable more productive and accurate workflows.
Projects
I teamed up with Olude Thywill to craft the visual identity, brand guidelines, overall brand aesthetics, and UI/UX design, while also collaborating with developers to bring the design to life for Create Ensemble. Create Ensemble serves as a nurturing and inspiring platform, grounded in ethos, where emerging and established creatives of color and organizations unite to support each other. Together, they embark on artistic projects driven by a passion for their craft and a commitment to uplifting their communities.
I played a pivotal role in designing the visual identity, brand materials, and guidelines for Purebase.co—an independent web3 studio committed to guiding brands and creators through the complexities of the new digital economy. Additionally, I collaborated closely with the web designer and developer, ensuring the seamless integration of the designed elements to uphold a unified brand presence across all platforms.
Back in 202, I partnered with the founder of Boost Me, an Israeli-based company, to develop their brand identity and brand guidelines for enhanced consistency. Boost Me comprises a team of adept problem-solvers who are passionate about optimizing marketing outcomes while minimizing advertising expenditure.
I played a key role in the rebranding efforts of Marie Earle, a cosmetics brand specializing in Neuro-Cosmetics—an innovative leap beyond traditional Derma-Cosmetics. My contributions encompassed the redesign of their logotype, logo mark, overall brand aesthetics, and product packaging, aiming to enhance their visibility and recognition within the cosmetology industry.
Designing a creative logotype for Mynt Barbershop is an exciting and collaborative process. Working closely with David Shepherd, the owner, we embarked on a journey to create a distinctive visual identity that reflects the essence of Mynt Barbershop. This involves crafting a logotype, defining a cohesive visual language, and extending it to stationery, social media design, signage, and other brand elements.
Speaking
Single-handedly mentored 50+ students, providing comprehensive guidance on fundamental design principles and imparting professional design skills from 2015 to the present.
Features
One of my projects was featured on World Brand Design Society.